Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


January 12, 2005

I'm a Finalist in the Long Tail Definition Sweepstakes

A couple of weeks ago I published a blog post titled Are You Wired to Profit from The Long Tail? In it I discussed an article written by Wired magazine's editor-in-chief Chris Anderson, who is now writing a book on the subject and posting regular additions to his blog.

Last week, Anderson solicited suggestions for a succinct way to describe what the Long Tail is. I posted a phrase along with dozens of other blog readers.

Well, what do you know: Anderson listed me as a Long Tail definition "finalist" in this Jan. 9 post. Look under the Best Definitions heading. Very cool. By the way, here's my suggested definition:

"The Long Tail is the story of how products that were once considered fringe, underground or independent now collectively make up a market share that rivals the bestsellers and blockbusters."

I'm preparing my acceptance speech now :-)

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