Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


February 11, 2005

One Sheets: What They Are, How to Use Them

UPDATE: This post was revised with fresh links and information on August 7, 2012.
I recently received an email from a reader asking for some direction on creating one sheets. After doing a little investigative digging to back up what I already knew, I was able to dish out the following advice and resources:

The tradition one sheet is created for the benefit of music distributors and retailers. On a single page it lets a potential buyer know about an artist, CD title, radio airplay, media exposure, marketing plans, the CD's UPC code, price, street date and more.

Check out this article on music distributors by Chris Knab. Scroll down to the section "What a Distributor Wants to Know About a Label's Release" and then the heading "The Distributor One Sheet" below that. This gives a great overview of distributors' needs and the purpose of a tradition one sheet.

There's another type of one sheet worth noting, and it's an idea that I'm a big fan of. Full-blown press kits can often be overkill. Sometimes a simple one-page overview of your act is all that's needed to grab someone's attention.

This kind of one sheet can be used for many purposes: getting media exposure, airplay, gigs, etc. Kevin from CD Baby does a good job explaining what it is in this video:


Along the same lines is "Writing Better One Sheets," an article by Jett Black.

Grassrootsy published this good Creating a One Sheet post. Here are PDF samples of one sheets from artists Jessica Owen and Kate Gaffney.

Then there is a cool website called OneSheet.com.

Got anything to add? Click the Comment link below and post your thoughts.

-Bob

P.S. Want to link to this article on Twitter, Facebook, etc? Feel free to copy and paste this text:

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posted by Bob Baker @ 4:01 PM   4 comments


4 Comments:

At Feb 14, 2005, 6:51:00 AM, Blogger Jett Black said...

This comment has been removed by a blog administrator.

 
At Feb 14, 2005, 6:57:00 AM, Blogger Jett Black said...

This comment has been removed by a blog administrator.

 
At Feb 14, 2005, 7:00:00 AM, Blogger Jett Black said...

This comment has been removed by a blog administrator.

 
At Feb 14, 2005, 7:02:00 AM, Blogger Jett Black said...

ONE SHEETS...

I have prepared (on my website) a
few pages that each address one or
more elements of this subject matter.

*Detailed* overview about One-Sheets and CD submissions to various types of contacts in the Music Media industry:

nocturnalmovements.net/offline/onesheet.htmlONE example of a perfect one sheet:

http://www.nocturnalmovements.net/jute/jute-onesheet.gif(various other examples are also perfect)


More detailed info about the ONE SHEET shown above.. . . . . . . . . . . . . . . . . . .

SATP e-zine Submissions info & Guidelines:
www.sickamongthepure.com/submit.html Thank you!

Jett Black: Music Editor

Sick Among The Pure - web zine
SickAmongthePure.com

 

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