Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

March 25, 2005

Promote Your Music with a Blog

If you're reading this post, you're obviously hip to blogs. The past year or so has seen a major rise in the impact and usefulness of blogs. As a self-promoting musician, you should have one and use it wisely.

Journalist and musician Grant Shellen has written a nice primer on how to use blogs to promote your music. If you can look past the cheesy song title spoof subheads, there's some good advice on blogging to build a fan base.

Highlights include:

"You might want to have a place to write about your experiences touring, recording or simply living. Fans can see what it's like to be you, hearing about your experience at a post-show party in Atlanta, a plush studio in Manhattan or the sofa in your living room. Each band member can have his or her own journal page or at least alternate contributing to a centralized one ..."

"If you're on tour, or just take interesting pictures, photography can be a nice element to include. Whether you include shots of yourself on stage or photos of things you see when out and about, readers will surely wish they were wherever you are."

Smart stuff you should consider doing to promote yourself online.

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posted by Bob Baker @ 1:37 PM   2 comments


At Oct 18, 2005, 10:43:00 PM, Anonymous Anonymous said...

I haven't tried adding a blog to my website yet, I already have a blog on myspace, and I'm not sure anybody reads it. Should I be promoting it as well as everything else (website,CD's, shows, etc)? Any other tips on the advantages of blogs? - I, NY

At Jul 19, 2011, 12:35:00 AM, Anonymous Jeremy Gilbert said...

The music blogosphere is often one of the most neglected niches of music marketing. The average person spends about 2 to 3 hours just searching for information on their favorite blogs. One great way to really tap into the power of blogging for music is through actually creating a blog of your own. Instead of mass-mailing your press release to thousands of disinterested press publications, try actually responding to other like-minding bloggers in your posts. It's easy to find music bloggers of all shapes and sizes, whether you're a country artist or an alternative metal act. Use content management systems like WordPress, Blogger, or Tumblr to post trackbacks to other bloggers' relevant articles. In doing so, not only will you gain a valuable backlink (which has the potential to move your articles up in search engines), but you may also make a significant connection in the real world. The music business is all about networking, so use blogging to promote your music and establish valuable contacts who may already be involved in the industry. Interestingly enough, very few major label artists work to maintain a relevant and interactive blog. Instead of sitting back and waiting for a big break, be proactive and get in touch with the blogging world.


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