Bob Baker's The Buzz Factor

Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
Music marketing ideas for DIY artists, managers, promoters and music biz pros
April 26, 2005
Being Perfect vs. Being True to Yourself
Her original speech is available online here, among other sites. For a taste of what Quindlen said, here are some excerpts:
" ... nothing important, or meaningful, or beautiful, or interesting, or great ever came out of imitations. The thing that is really hard, and really amazing, is giving up on being perfect and beginning the work of becoming yourself.It's pretty profound stuff. Read the entire speech and apply her wisdom to your own life and creative career.
"This is more difficult, because there is no zeitgeist to read, no template to follow, no mask to wear. Set aside what your friends expect, what your parents demand, what your acquaintances require. Set aside the messages this culture sends, through its advertising, its entertainment, its disdain and its disapproval, about how you should behave ...
"This is the hard work of your life in the world, to make it all up as you go along, to acknowledge the introvert, the clown, the artist, the reserved, the distraught, the goofball, the thinker. You will have to bend all your will not to march to the music that all of those great 'theys' out there pipe on their flutes.
"They want you to go to professional school, to wear khakis, to pierce your navel, to bare your soul. These are the fashionable ways. The music is tinny, if you listen close enough. Look inside. That way lies dancing to the melodies spun out by your own heart. This is a symphony. All the rest are jingles."

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posted by Bob Baker @ 11:45 AM
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April 21, 2005
'Females on Fire' Compilation Disc
If you'd like to be considered for inclusion on the second compilation, visit www.femalesonfire.com. (Note that if you are accepted, there is a production fee involved.) Come on, girls. Check it out and set the world on fire!

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posted by Bob Baker @ 9:50 PM
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April 14, 2005
Groovy Judy Is Far Out, Solid & Right On
A recent issue of her fan e-zine starts off with the heading ...
"The Groove News -- the hip happenings of Groovy Judy and her funky band."
Then she opens with ...
"Greetings and Happy Spring! If this is your first time receiving the Groove News, welcome!
"My goal as an artist is to spread positive vibes through my music and performances, as well as inspire people to be the best they can be. The songs I write are about relationships, social issues, love, peace, and enjoying life to the fullest."
If Judy were right in front of me, I'd plant a big kiss right on her groovy cheek. Why? Because she gets it. Those opening lines spell out who she is and what she does for newcomers, while also reminding more familiar fans that she is still there cranking out the good vibes for them.
Head to www.groovyjudy.com and subscribe to her e-mail list. Then watch and learn from someone who gets it and isn't just funkin' around.

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posted by Bob Baker @ 10:09 PM
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April 07, 2005
New Artist Empowerment Podcast
This podcast is an extension of the Artist Empowerment Radio show I started last year at Live365, filled with my spoken word tips and inspiring ideas. In fact, the first podcast show contains segments from the other one. The only difference is, you can download the shorter podcast versions, whereas the longer Live365 show is streaming only.
In addition, note that in the right-hand column of this page (under Feed Me) you can now subscribe to this blog using RSS or Atom, or add the feed to your My Yahoo, Bloglines, NewsGator or My MSN reader.
Enjoy!

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posted by Bob Baker @ 12:01 PM
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April 06, 2005
Marketing Lessons from an 8-Year-Old
One of her favorite songs these days is "Accidentally in Love" by Counting Crows. I'd like to think she enjoys it so much because I recently played it in a part-time cover band and dedicated it to her at a show she attended. But the truth more likely has something to do with the Shrek 2 soundtrack :-)
Anyway, this morning we were on our second spin of "So she said, 'What's the problem, baby' ..." when I finally asked her, "Why do you like this song so much?"
Her answer: "I don't know. It just puts me in a good mood."
Wow. That might sound like a simplistic answer, but when you think about it, isn't that at the core of enjoyng any type of music, at any stage of life? You enjoy your favorite music because it makes you feel good.
The key words there are *feel* and *good*. Generally speaking, music makes the person enjoying it feel good -- or better about themselves than they might have before hearing it.
There are exceptions: Sometimes people listen to particular types of music when they are sad or angry or not feeling "good." In these instances, people use music to match their mood -- to cradle and support them in whatever state they happen to be in. But, regardless of the mood, people always use music to "feel," whether it's good or otherwise.
But I contend that most of the time people turn to music to feel better about themselves. To, as my daughter says, put themselves in a good mood. Music fans might say they love an act because of the vocalist's skills or the guitar player's chops or the groove laid down by the bass player. But those things are just the means that lead to the ultimate fan payoff: feeling good.
How does your music make your fans feel? In what way do you elevate their mood to "good" -- or, better yet, great? The answers to those questions can be different for every artist. But asking them and pondering the answers will help you understand the true relationship you have with your fans.
Bottom line: Putting more people in a "good mood" will help your music career more than just about any marketing tactic you could ever conceive.

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posted by Bob Baker @ 10:50 AM
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April 04, 2005
Free Radio Commercials for Bands
Read his full post here for more details. Happy promoting!

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posted by Bob Baker @ 6:28 PM
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April 01, 2005
Your #1 Success Tool: Choose Your Thoughts Wisely
Let me ask you something. Do things come easily for you? Or do you struggle to get ahead?
Do you find new musical opportunities every day? Or only more obstacles to success? The way you answer these questions can reveal a lot about the way you think and process your world.
As I ponder this topic, I'm reminded of something once written by Dr. Wayne Dyer (author of The Power of Intention, Real Magic and other fine books):
"What you focus on expands in your life."
It's true. Whenever you concentrate on or obsess over a particular thought or attitude, you attract more of that thought or attitude like a magnet -- and better (or worse) yet, those mental images often materialize.
In a very real sense, thoughts become things. In the same way that the idea for a song becomes a tangible recording, so do your attitudes and beliefs manifest themselves in the real world.
Another thing Dr. Dyer wrote: State your goals in terms of what you are for, not what you are against. For instance, instead of being against the war, be FOR peace. Instead of being anti pollution, be FOR a clean environment. That simple switch in perspective can steer your entire manner of tackling the issue.
This attitude can be applied to your music career, as well. Are you against corporate rock, or PRO indie music? Do you rail against commercial radio, or show support FOR community stations?
Some may think this is empty, semantic flimflam, but I think it goes much deeper than that.
One more idea from Wayne Dyer: He has said that the Wright Brothers did not make aviation history by focusing on the "staying on the ground" of things. If they had, their early failures would have convinced them that human flight wasn't possible. They made history by concentrating on what they wanted: the flight of a powered airplane.
Do this with your pursuit of music ... and with life in general. Focus on the positive outcomes you fully expect to materialize. As you get in the habit of doing so, you will become aware of and attract to you all sorts of wonderful "coincidences." Your accomplishments will grow. Small successes will breed larger ones. Amazing things will begin to happen to you.
But if you elaborate on how hard it is to succeed in music, how little money there is to go around, how much competition you face ... I guarantee you will attract a river of real-life examples to prove your negative claims. You'll start hanging out with people who share your pessimism, you'll put out vibes that you're cynical and lack confidence, people will "sense" you're someone they don't want to work with -- much less help.
Your circumstances are a merciless mirror of the thoughts you've had, the decisions you've made and the actions you've taken to this point in your life. What do you think of the reflection you're seeing these days?
If you'd like to get better results, start examining the thoughts you focus on. Paint brighter, more empowering mental pictures. Be more upbeat in your conversations with others. Expect to uncover more opportunities. Concentrate on the end results you desire. Raise your energy level.
Then watch the material world slowly take on the shape of your inner world of positive ideas.
Now get out there, get busy and empower yourself!

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posted by Bob Baker @ 12:10 PM
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Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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