Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

May 09, 2005

The Power of Personality - Part 1

When you promote yourself via e-mail or with the words you use on your web site, you have a choice. You can be straight-forward and matter-of-fact (also known as bland and boring). Or you can communicate with pizzazz.

Case in point: My friend Gregg Hopkins plays in a band called The Melroys. He could have sent a run-of-the-mill e-mail to promote a recent show, including the rudimentary club name, address, phone number, etc. Instead, he sent this:

Git yerself down to the Broadway Oyster Bar tonight where The MELROYS will present our little Rock and Roll fandango. The food is delicious, the adult beverages are cool and refreshing, the music will be swinging, and you'll fit right in with the other beautiful people there. Showtime is 9-1. See ya there!

Gregg Hopkins

P.S. Any person peeved by perpetual pestering such as this posting will be promptly purged from this list upon proper petition.

Ya gotta admit, this short message is a fun read -- which leads one to assume that a Melroys live show will be a fun event. And that's smart marketing. (The only thing I might add is an address and phone number of the venue for those fans who might not know where it is.)

So don't be afraid to show your personality. In fact, go out of your way to do something fun or different or creative any time you communicate with the public about your music. Got it? Good.

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posted by Bob Baker @ 2:25 PM   3 comments


At May 18, 2005, 4:16:00 PM, Anonymous Mark Kelso said...

Thanks! This is just the kick in the pants I needed to realize that I am WAY MORE FUN than my website. I think I will start by changing the text and work on new graphics PRONTO.

At Jul 1, 2005, 11:14:00 PM, Anonymous Bryan Rason said...

You are so right Bob. People are to worried about being perfessional (lol) but one thing people relate to is humor. People want the real you not some mask you put....I think the media does that enough for everyone.
Thanx again

At Oct 18, 2005, 10:28:00 PM, Anonymous Anonymous said...

Well, let's see, I'll experiment with my next show announcement, indeed, as shy as I can be!
-I, NY


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