Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
July 22, 2005
Connecting With Music People Who Matter
Of course, other success factors include great music, a great live show, dedication, passion and integrity. But all of these factors and priorities will be greatly affected by the quality of your people skills -- your ability to communicate and establish meaningful relationships (and I'm not talking dating here :-)
For some tips on this topic, I'll turn to my friend Scott Ginsberg, author of The Power of Approachability. In one of his recent articles, he discussed the Top Ten Ways to Maximize Your Approachability.
Here's Scott's advice on breaking the ice when meeting someone new at a networking function:
In the event that one of those Fruitless Questions like "How's it going?" "What's up?" or "How are you?" comes up, don't fall into the "fine" trap ... A great technique is to offer a Flavored Answer to a Fruitless Question. Instead of "fine," try "Amazing!" "Any better and I'd be twins!" or "Everything is beautiful."
Your conversation partner will instantly change his or her demeanor as they smile and, most of the time, inquire further to find out what made you say that answer. Because nobody expects it. And offering a true response to magnify the way you feel is a perfect way to share yourself with others, or "make yourself personally available" to others.
So what if you're a social and promotional introvert? Scott says "have no fear" regarding the negative thoughts that go through your head:
They won't say hello back to me. They won't be interested in me. I will make a fool of myself. This is the number one reason people don't start conversations. However, practice will make this fear fade away. The more often you you start conversations, the better you will become at it. So, be the first to introduce yourself or say hello. When you take an active instead of a passive role, your skills will develop and there will be less of a chance for rejection. Also understand the gains vs. losses. For example, what's so bad about a rejection from someone you don't even know?
Finally, Scott stresses the need to give people communication options:
Your friends, colleagues, customers and coworkers will choose to communicate with you in different ways. Some will choose face to face, some will email, others will call, while others will do a little of everything. The bottom line is: make all of them available. On your business cards, email signatures, web sites or marketing materials, let people know that can get in touch with you in whatever manner they choose. Sure, you might prefer email. But what matters most is the comfort of the other person and their ability to communicate effectively.
Great advice. Use it to meet more fans -- and the people who can help you meet more fans.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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