Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
August 25, 2005
Outrageous Music Marketing Ideas
Okay, so maybe these aren't truly "outrageous" ideas, but they certainly aren't the traditional things that most musicians think about when they do marketing. Ready? Here we go ...
Outrageous Music Marketing Idea #1
Turn Yourself Into a Happy Meal
I definitely advocate that indie musicians *not* try to emulate the same tactics as the major labels. However, there are times when you can take one of their ideas (or an idea from a related entertainment industry) and give it a small-scale spin.
You know how the major film studios promote their new animated features by tying into fast food chain kid meals, such as the McDonald's Happy Meal. Most likely, you won't be able to land a nationwide Happy Meal deal. But you might be able to do something cool with a local deli or restaurant.
I know a couple of radio disc jockeys in my town who have sandwiches or special meals named after them at certain eateries. Why couldn't you do that? Especially if you perform regularly at a particular coffee shop, bar or restaurant. For example, if your band is called Sweet Potato Sunrise, approach a manager with the idea of offering a Sweet Potato Sunrise omelette, or a Sweet Potato Sunrise latte, or a Sweet Potato Sunrise daiquiri?
You get the idea. The special name would get you exposure at the establishment whenever it's open (hopefully, you're item will be listed on the menu). Plus, you can use the unique promotional angle to get mentions in the local press.
Outrageous Music Marketing Idea #2
Become an Instant Cult Classic
The success of the film Napoleon Dynamite has me thinking. The movie itself is still growing on me, but I'm fascinated by the buzz it has among people who really connect with it. Most of my friends who rave about it have seen it numerous times and claim that the more they see it, the more they appreciate and enjoy it.
What a nice position for a filmmaker to be in. Admittedly, a lot of people don't like the movie and its flat characters at all. But those who do appreciate the film like it a lot -- and preach about it to their friends, memorize lines, encourage theatres to have midnight showings, etc.
How can you tap into that? It's hard to manufacture cult status, but here's an idea: What if your music CD came with an accompanying trivia game? And what if the game tied directly into the theme, style and lyrics of your music? The game instructions could be included in the CD sleeve or delivered separately to everyone who bought one. Or, to make a greater impact with the trivia game idea, you could package the CD in a DVD case or even a small retail box.
To make this work, you'd have to come up with a cool, interactive game idea and have a CD filled with interesting or funny or insightful lyrics and music. But if you can get people examining the nuances of your material and sharing notes with other people who are memorizing your stuff, you might have some powerful buzz going for you.
Check back for a couple more outrageous ideas I jotted down. Hopefully, these will get your wheels turning in the meantime.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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