Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


November 16, 2005

Indie Music Success Stories

Here's more wood to throw on the independent path fire, courtesy of two items posted recently at GarageSpin.com.

According to this post on the Prefix Mag blog, indie band Clap Your Hands Say Yeah -- based in Brooklyn and Philadelphia -- has sold 17,000 copies of it self-released debut, all thanks to word-of-mouth.

"And while major-label artists make only about a buck a record, the Clap guys are making a whopping eight dollars per disc -- putting their take so far at more than $130,000. Not too shabby for an album recorded for less than ten grand and distributed by the band itself via countless trips to the post office."

And across the pond, this story in The Telegraph:

"Traditionally, bands have been forced to use radio play and record company marketing to create a buzz around their music, but the Arctic Monkeys, a Sheffield-based guitar band, built a committed following of young fans well before being noticed by the music industry."

Yup. Musicians are taking their music to the people like never before.

What have you done today to create music worth getting excited over ... and to find the people most likely to be excited by what you create?

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