Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


May 01, 2006

MC Lars Taps Into iGeneration

Have you heard of MC Lars and his rap-inspired tunes aimed at the "iGeneration"?

Check out the tracks "Download This Song" and "iGeneration" on his MySpace page to see what I mean.

Lars is a good example of someone who is doing two smart things, marketing-wise:
  • Tapping into (and rapping about) a current event or trend -- in this case, the realities of the digital generation, with a big dose of flipping off the traditional corporate music industry.

  • Creating a new musical category Lars calls "post-punk laptop rap."
Opinions seem to vary on the quality of his songs and whether they fit more into the comedy or trailblazer genre. But one thing's for sure: MC Lars has received a good amount of media coverage -- MTV.com, The Village Voice, Now Toronto magazine, Chart Attack, Full Effect magazine, and IGN.com, to name a few.

What event or trend does your music tap into? And what new category can you create and establish yourself as the preeminent artist in?

-Bob

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