Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
June 29, 2006
Are You Certain? Or Not?
Life is filled with a combination of two things: certainty and uncertainty. Lucky for us, it is. If we were absolutely certain about everything, life would be routine and boring. If we were filled with uncertainty about everything, we'd constantly live in fear.
Having a balance between the two is healthy. The only thing is, most musicians (and creative people in general) have an unhealthy certainty and uncertainty balance.
Want some examples?
Common Topics Musicians Are Often Uncertain About:
- Do I really have what it takes to succeed as an artist?
- How can I possibly promote myself when I know very little about it?
- Do I even deserve to reach my music dreams?
- How can I compete with so many other talented musicians?
Common Topics Musicians Are Often Certain About:
- Pursuing an independent music career is a tough, uphill battle.
- It's not what you know, it's who you know.
- If I can't get widespread radio and media exposure, I'm doomed.
- Without a record deal, I will wallow in obscurity for eternity.
Here's the thing, all of these thoughts of certainty and uncertainty are merely personal perceptions. In other words, they're choices that each person makes. So, if you get to choose, why not put a more empowering spin on your choices?
What if you were to reverse the categories above? What if you had a sense of certainty about your ability to promote yourself and find your unique place in the world of successful artists?
You might not know how you're going to get there, but you can still embrace a feeling of confident expectation that you will arrive. You do the same thing when you drive somewhere you've never been before. You may not be familiar with the route, but you "know" that you will get there.
And what if you cultivated a less certain attitude toward music industry rules and traditions. What if you asked, "Do I really need radio airplay to reach my fans?" or "Might I enjoy an indie career much more than the traditional record deal path?" or "How can I make promotion fun instead of a hardship?"
Keep a watchful eye on the way you process your world. And when you find yourself latching on to a certainty or uncertainty, ask that most powerful of questions ...
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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