Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
June 21, 2006
Do-It-Yourself Internet Music PR
The answer: By learning the simple secrets to music publicity ... AND by squeezing all you can out of the Internet.
I was recently interviewed by Joan Stewart, widely known as the "publicity hound." She got me on the phone and picked my brain for 70 minutes, while adding a ton of her own considerable wisdom on the topic of gaining media attention.
Here's part of that interview:
Joan – On so many music releases that I see, and even so many little news items in the paper, the writer fails to mention what kind of music the musicians play.
Bob – Yes. You find entire web sites that do that. You'll go to a web site of an artist and they used words like "amazing" or "lush" ...
Joan – Or "mellow."
Bob – You've got to view your web site, your press kits, through the eyes of someone who has never heard you and is totally unaware. The first crucial question you must answer is, What type of music is this? I even use the example of you walking into a record store and a clerk coming to you with a box of 10 CDs. The clerk says, "You can take any one of these that you want." What's the first question you're going to ask before you decide? Is it going to be who produced it? What's the hometown?
Joan – What kind of music is it?
Bob – Yes, the first question is what genre or what type of music. You want to know if it's something that you're interested in. So answer that question and answer it up front and quickly. If you do that in an interesting way with a news hook, then you're light years ahead of most people who are trying to promote themselves.
Now I'd like to give you access to this entire 70-minute recording, along with a full 20-page transcript of our conversation.
Read more about what Joan and I covered during our lengthy discussion here:
P.S. For more PR advice, also check out Killer Music Press Kits and Online Music PR Hot List 2006.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
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- Unleash the Artist Within
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