Bob Baker's The Buzz Factor
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June 18, 2006
Marketing While in the Military
I'm wondered if there is some way I can turn this down time into more press and promotion for my band. There is always a spin on any situation in a band, and each road block should be viewed as an opportunity to move forward. So do you have any experience in dealing with situations like this? This deployment probably won't be my last, so I want to explore options to market our music while I am away. I know a lot of guys in the military that play music and some of them are in bands, so I would like to ask for them as well.
I'm sure a number of subscribers and readers of this blog are in the military, with many more who have friends and family members who are serving. That's why I wanted to share my short reply to Rick, for anyone else who could use it:
Thanks for the e-mail. Here are some quick random ideas (some of which you may have already thought of).
First, look into any possible exposure with military related publications and web sites. I would think they'd be interested in a unique human interest angle like yours from one of their own. I just found these pages of links:
Also, think about your hometown media. "Local guy keeps his music dreams alive while serving," etc. That seems like a great hook to me.
Even more general media might bite on this. Write a press release about your activities and post it on Mi2n.com and 24-7pressrelease.com.
Hope these help. And a big thank you to everyone who sacrifices to defend their country!
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Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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