Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
July 27, 2006
Trusting Your Music Fans to Support You
I just wanted to say THANK YOU for publishing the "How to 'Fix' the Music Industry" article. I have been enjoying your newsletter for years, but this article really hit home.
After five years in the San Francisco Bay Area scene, my band got tired of charging $20 for CDs, seeing kids walk away not having enough for merch, and other bands complaining about low turnout and how the scene needs to change.
A year ago, my band started operating on a "donation-based" approach to all merch and CDs, as well as releasing all of our music online for free. Ever since adopting this new approach, we've seen our income increase triple-fold and show attendance is up.
More kids know our material, sing along, have fun and buy ... and many times, where we would normally charge $10 for a CD, we'll get $20 for a CD and sticker ... all for giving the person a choice.
I just wanted to thank you for believing in "being the change" rather than just complaining and trying to force change around you.
We are operating in our own little bubble, and regardless of whether it continues to work or not, this is the utopian way that we think the music industry should be. It's controversial ... but liberating!
Thanks for supporting that way of thinking. It was certainly a GREAT read!
This reminds me of how a number of church events and spiritual workshops allow anyone to attend ... and then ask for a "love offering." Money comes in, but it's based on what each person feels it's worth and what they can afford to pay. Surprisingly, many audience members don't automatically take the cheap way out.
Could you apply this concept to your music events and products?
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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