Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

August 31, 2006

Elvis, Ok Go & Stephen Colbert

A recent Colbert Report show featured a great bit on shared pop culture experiences, along with some fun insight into how bands are being promoted these days online. It dovetails with something I wrote earlier this month in my Buzz Factor ezine on the anniversary of Elvis Presley's death.

Below is the Stephen Colbert clip via YouTube. But first, here's what I wrote about Elvis:

August 16 marks the 29th anniversary of the passing of the Swivel-hipped King. I read one of today's news stories on the subject. It reminded me that when Elvis Presley made his first appearance on the The Ed Sullivan Show in 1956, more than 60 million viewers tuned in. Back then, that was 80% of all U.S. TV owners. Amazing.

It's a great lesson on how much things have evolved over the last 50 years. Not only has the population grown, but the entertainment choices people now have are staggering. This growth and information overload is not necessarily a bad thing. It just means that with a little filtering and searching, anyone can find the exact type of audio, visual or verbal stimulation that's right for them.

It also means that widespread shared media experiences are mostly a thing of the past. Sure, 25 million people may tune in to watch American Idol, but that's only about 14% of U.S. households -- a huge percentage by today's standards. Most TV programs are happy with decent single-digit numbers.

Whether you run a cable network, a book publishing company or an indie band, your focus should be on attracted a small but loyal sliver of the population. It's great to have ambitious, superstar goals, but if you insist on being a household name, you may miss the truly golden opportunities that await you in the musical niches.

Serve your core audience well and your exposure will multiply in good time!

Now check out this funny clip. Note: Ok Go is signed to Capital Records. I think the singer interviewed on the show really blew an opportunity to say more about the empowerment of bands and fans -- but I may be biased :-)

Did you enjoy that?


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posted by Bob Baker @ 3:25 PM   1 comments


At Sep 17, 2006, 9:56:00 AM, Anonymous jay are said...

I think it is great! Bands should be in charge of there own videos and they don't have to cost a lot of money. Commercialism and the desire to make huge money has ruined the music biz.
jay are


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