Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
August 30, 2006
How to Be That Guy or Gal
His latest book is called "How to Be That Guy: 47 Ways to Create an UNFORGETTABLE Brand That MAGNETIZES More Business" -- and it's his best yet. (Don't let the gender reference in the title fool you. His info is for men and women alike.)
So, are you That Guy or That Gal to your fans? Are you the Funny Folk Singer Guy or the Sexy Latin Singer Gal or something else equally descriptive? If not, it would help your marketing efforts if you were.
Scott is giving away free chapters of his book this month. There's a lot of advice here that applies to the music business. Here's an excerpt from chapter 1:
Why Be That Guy?
Being That Guy is advantageous to your business in several ways.
First, there’s the connection. Customers don’t buy products, they buy people they like and relate to FIRST. Then -- and only then -- do they buy products.
Next is trust. You see, customers no longer trust big companies due to the proliferation of corporate scandals and corruption. (Thanks Enron!) They want a face. A person. An individual they can confide in. So when it comes down to business, everyone trusts That Guy. Because he's a human, not a company.
Then there's credibility, an aura of expertise which is perceived by your customers based on your actions. Not your intentions, your actions. Because people only give you credit for what they see you do consistently.
That Guy also projects authenticity. This is a characteristic present in anyone who is That Guy because he keeps it real. He maintains congruency between what he believes, what he says, and what he does.
This is essential to business success not only because your customers are smarter than ever before, but also because they have better bullshit meters than ever before.
Lastly, there's confidence, the one emotion you want flowing through the mind and heart of every customer you serve. Because when you're That Guy, customers will be confident you're the best. Confident that you will serve them better than anyone. Confident that you're so incredibly unique, knowledgeable and valuable, that you become somebody who reminds them of nobody else.
And in the end, customers want to work with someone who is authentic, real and has passion for what he or she does.
In other words, people want to work with That Guy, not Some Guy.
Good stuff. Also check out Scott's blog and podcast.
Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- What Music Fans Want
- Names, Numbers & Big Breaks
- Music Career Mode Reality Check
- MySpace 100 Million Friend March
- GarageSpin Interview
- Trusting Your Music Fans to Support You
- Not-So-Silent Bob's Indie Film Bonanza
- 'MySpace Music Marketing' in Amazon Top 10
- How to 'Fix' the Music Industry
- Three Simple Marketing Words
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker