Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


September 19, 2006

14 Words or Less

If you've been reading or listening to my stuff for long, you know that I'm a big believer in clarity. Being clear about who you are and what you do musically is one of the most powerful marketing weapons you can unleash on the public. Why? Because so many artists confuse people and blow great opportunities to reach fans by being vague and mysterious about their music.

One artist who understands this clarity concept is Lanette Pennell of the Almost Patsy Cline Band (www.almostpatsycline.com). Last week she told me, "We recently held a contest where we asked our fans by e-mail to describe our music in 14 words or less. We got some really funny and wonderful replies that we have used in our promo materials."

Fantastic idea. Artists are often too close to their music to view it and describe it objectively. Why not turn to the people who matter the most -- your fans! Ask them to describe who you are and what you play. You just might get a cool phrase out of it that will help you lure even more fans.

-Bob

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