Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
October 12, 2006
The Smartest Thing You Can Do
Chances are, you aren't that bombastic. But I'll bet, if you really think about it and are honest with yourself, you'll agree that in many ways you have stopped learning all that you should.
Don't feel bad about it. It's human nature to fall into routines and neglect some of the things that are important. Plus, once you're officially out of school, people just don't have a system in place for continuous learning. Or, if you're currently in school, there doesn't seem to be any room to squeeze in extra studies.
Why am I bringing this up?
Because learning and growing mentally should be a lifelong activity -- especially when it comes to your music career. There's always more to understand. More ideas to consider. More success stories to be inspired by.
Here's one of the smartest things you can do to increase your indie music knowledge base:
Grab a spare three-ring binder, or go to an office supply store and buy one. As you come across articles and tip sheets that interest you, place them in the binder. Print off things you find on the Internet, photocopy articles from magazines, grab effective promotional pieces used by other artists ... anything that will expand your mind.
Organize these various items in the binder. Have sections for marketing, sales, recording, web design, songwriting, etc.
In addition to the articles, insert blank sheets of paper into the binder that you can brainstorm and doodle on. Let your creativity soar and then capture your ideas on paper.
It's one thing to randomly surf the Internet and read books and magazines. That's better than doing nothing, but the ideas you find are fleeting. Putting them all in one physical place (like a binder) adds muscle to your learning activities. It also gives you a place to turn when you're in need of a new idea or you want to remember that brilliant PR plan you came up with six months ago.
Here are some places to find learning material for your binder:
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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