Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
November 07, 2006
John Legend: Success Without Radio
So says the Wall Street Journal, by way of an item on Kurt Hanson's "Radio And Internet Newsletter." Legend's new album, Once Again, was just released to rave reviews -- but still no significant airplay. Turning again to the WSJ article ...
"A growing number of musicians are marketing singles and sometimes turning them into hits without the support of radio, at least initially. Radio still matters -- a recent report by Mercury Radio Research, a company that studies the industry, found that the medium is still the primary way people discover new music. But other methods are making inroads ... Panic! At the Disco, a Nevada rock band, got an early push from Purevolume, a music fan site, and the social networking site MySpace."
Here's the interesting thing:
"The online attention spurred radio stations to play Panic! At the Disco's music and fans to buy their albums and attend their shows."
Lesson: In the old days, radio was the main thing that spread new music and created hits. Today, radio is much less important than it once was, but it can still help a great deal. The key to getting radio airplay these days is to first make a splash in another medium: online, live shows, print media or TV exposure.
Grant Robertson at the Digital Music Weblog reported on this story as well. He pointed out John Legend's previous stint as a consultant for a Boston consulting group, then remarked ...
"This is so important for any up and coming musician to understand. You may be bright, hot and talented but today's music business requires you to be a sharp business person as well. Certainly, those with business or marketing skills are at an advantage but, increasingly, those without face greater hurdles to expansion."
Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- Music Business Radio: The Dave & Bob Show
- Knocking Music Fans Off the Fence
- Hits and Misses vs Hits and Niches
- Online Music Video Promotion: New How-To Guide
- Choose Your Words Carefully
- Learning From Failure
- Bob Pics on Flickr
- The Smartest Thing You Can Do
- Win a Free Ride On the New 'Billboard Publicity Wi...
- Cingular YouTube Underground
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker