Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
December 15, 2006
Should Your Bits Be Free?
I write science fiction novels -- three published to date ... These novels sell well, win awards, and are published by Tor Books (novels) and Avalon Books (collection). They're also given away for free on the Internet as Creative Commons-licensed downloads. They can be freely shared, and in some cases, remixed or translated and sold in developing countries.
I believe that we live in an era where anything that can be expressed as bits will be. I believe that bits exist to be copied. Therefore, I believe that any business-model that depends on your bits not being copied is just dumb, and that lawmakers who try to prop these up are like governments that sink fortunes into protecting people who insist on living on the sides of active volcanoes.
Me, I'm looking to find ways to use copying to make more money and it's working: enlisting my readers as evangelists for my work and giving them free ebooks to distribute sells more books. As Tim O'Reilly says, my problem isn't piracy, it's obscurity. Best of all, giving away ebooks gives me lots of key insights into how to make money without restricting the copying of bits. It's a win-win situation.
The quote I especially like is: "My problem isn't piracy, it's obscurity." In fact, that whole third paragraph holds a lot of wisdom. In so many ways, you have to give to get.
What do you think?
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Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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