Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


December 31, 2006

Indie Music Marketing Insiders Club: Get Your Free Guest Pass

It's New Year's Eve -- that spot on the calendar when we're once again eyeball to eyeball with a brand new year. How will 2007 be different? How will you make it better than '06?

Indie Music Marketing Insiders Club

One thing I'm doing is getting off my butt and finally launching something that's been on my backburner for years. It's called the Indie Music Marketing Insiders Club, and my resolution is to make this new project one of the most important things I do in 2007.

Granted, it won't be for everyone. But if you're a serious, action-oriented independent artist, manager, promoter, record label owner, or music service provider ... I think you'll find a lot of value.

Grab your free Guest Pass and take a sneak peek at the new Insiders Club now. If nothing else, you will enjoy the many free resources that come with the "sneak peek."

Happy New Year! Here's to a fun and prosperous 2007!

-Bob

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posted by Bob Baker @ 12:20 PM   0 comments


December 28, 2006

Top 10 Indie Music Promotion Blog Posts of 2006

Here's a year-end roundup of top posts from this blog. My criteria for this hit list: posts that got the most traffic, posts that got the most comments and email, or posts I simply feel are worth highlighting again.

  1. The Music Marketing Idea Scavenger Hunt series, parts one, two and three.

  2. 2006, The Year of Internet Video: Get Ready

  3. The Hunted Become the Hunters

  4. Going Postal Over the Music Industry

  5. How to 'Fix' the Music Industry

  6. Names, Numbers & Big Breaks

  7. Erections and Good Headlines

  8. Hits and Misses vs Hits and Niches

  9. Free Music Downloads: The Smart Way

  10. (This post is from early 2005, but it continues to be one of the most-read posts on the blog every month) How to Stream Audio From Your Web Site - be sure to read the update here.

-Bob
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posted by Bob Baker @ 10:07 AM   0 comments


December 27, 2006

Fear & Loathing in Manhattan

Here's a quick video montage from my recent trip to New York City. No marketing lesson here. Just some fun footage from the streets of Manhattan at night.

I think I may have watched too much David Letterman growing up. But I'll let you decide.



-Bob
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posted by Bob Baker @ 9:55 AM   0 comments


December 26, 2006

4 Steps to Creating a Music Video Buzz

This Saturday Night Live music video clip has been viewed more than six and a half million times on YouTube. It's hilarious. Watch this uncensored version (featuring Justin Timberlake and SNL cast member Andy Samberg) and then continue reading below for my four-step formula to duplicate its success ...


That's what I call thinking inside the box!

But I can hear you now: "I can't possibly duplicate what NBC and the Justin Timberlake/Saturday Night Live brand names can accomplish."

I don't buy it. With the right idea, you can reach millions, regardless of who you are or where you start from.


The Four-Step Formula for Creating a Music Video Buzz

1)
Write and record a clever, meaningful, risque and/or hilarious song.

2) Produce a low-budget video to visually represent the song.

3) Post it on YouTube and share the link with your friends and fans.

4) If it's remarkable and "Hey, you've got to see this"-worthy enough, people will do all the promotion work for you by spreading it.

Come on, admit it ... If Joe Blow from Podunk, Montana, had produced the "Dick in a Box" music video, it would still be a huge hit on YouTube.

It's not money and clout that you need. It's a remarkable, buzz-worthy idea. What's yours?

-Bob

P.S. Want more online music video ideas? You'll find dozens of them in my new special report How to Use Video to Promote Your Music Online.

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posted by Bob Baker @ 10:41 AM   0 comments


December 22, 2006

5 Things You Didn't Know About Me

There's this crazy version of a chain letter going around the blogsphere where bloggers are posting "5 Things You Didn't Know About Me" and then challenging five other bloggers to do the same. Tag, I'm it!
I was tagged by Joan Stewart (The Publicity Hound), who was tagged by Denise Wakeman of the Blog Squad. So I'm in good company. Here are my surprise revelations:

1) For about 15 years -- in my 20s and 30s -- I did stand-up comedy on a regular basis. My stage name was Royce Kelly. (I thought Bob Baker was too bland.) I was best known for the song parodies I came up with.

2) I've also been semi-active in theatre over the past 20 years. I've acted in plays, directed plays, written and performed sketch comedy, put together improv troupes a la Whose Line Is It Anyway. All fun stuff!

3) I have a longstanding interest in video production. In my 20s, I took every video class offered by St. Louis Community College. In the '90s I hosted a local cable music video show. More recently, I've been involved in indie film projects and just bought a digital camcorder. I plan to crank out a lot more video content on YouTube.

4) Ever since I was a little kid, I've enjoyed doing impressions and sound effects with my voice. I can do a decent Jimmy Stewart, Johnny Carson, Zig Ziglar, as well as singers like Michael MacDonald, Elvis and more. Oh, and I can simulate the sound of bird wings flapping using my tongue.

5) I don't just write about music -- I've been an active musician for 30 years. I play guitar, sing, and write and record my own songs. Check out some of my original song samples here and here.

That was fun. Now I tag David Hooper, Scott Ginsberg, Chris Anderson, Ben McConnell and Jackie Huba, , and Curt Rosengren.

-Bob
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posted by Bob Baker @ 9:36 AM   0 comments


December 21, 2006

Holiday Video Clip - From My Family to Yours

Here's a fun holiday video greeting -- complete with bloopers at the end -- from Pooki, Kelli and me.


Have a Happy Holiday, a Merry Christmas, and Mouse Cake! (Watch the video and you'll know what this means.)

Cheers!

Bob
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posted by Bob Baker @ 9:53 AM   0 comments


December 18, 2006

Free Music Web Site Teleclass Dec 20

Want to learn how to turn your music web site into a selling machine? Then join Julie Blake and me for a free one-hour live conference call this Wednesday evening, Dec. 20. It starts at 8 PM Central (that's 9 PM EST, 6 PM PST).

Take a break from your holiday shopping and load up on some creative indie music promotion strategies. On this call, you'll learn proven ways to attract more fans, powerful selling techniques to increase your sales, and more.

To register for the free call, go to www.iwantmorefans.com/FreeConference.html

Julie is president of the Nashville, TN-based Music Biz Website Pro and owner of www.iwantmorefans.com. She's full of energy and great ideas. This will be a fun and informative call. I hope you can join us.

Again, to register for this teleclass, go here.

-Bob
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posted by Bob Baker @ 10:12 AM   1 comments


December 16, 2006

Manhattan Marketing Ideas

On my latest video short, I highlight some of the great marketing ideas I found on the streets of Manhattan during my recent trip to NYC. Warning: You won't believe what I found in Times Square.

Watch Manhattan Marketing Ideas on YouTube here.

More NYC videos coming soon.

-Bob

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posted by Bob Baker @ 10:44 AM   0 comments


December 15, 2006

Should Your Bits Be Free?

Cory Doctorow is a successful science fiction author and co-editor of the popular Boing Boing blog. In his online bio, he may be writing about books, but his perspective provides food for thought for indie musicians, as well:


I write science fiction novels -- three published to date ... These novels sell well, win awards, and are published by Tor Books (novels) and Avalon Books (collection). They're also given away for free on the Internet as Creative Commons-licensed downloads. They can be freely shared, and in some cases, remixed or translated and sold in developing countries.

I believe that we live in an era where anything that can be expressed as bits will be. I believe that bits exist to be copied. Therefore, I believe that any business-model that depends on your bits not being copied is just dumb, and that lawmakers who try to prop these up are like governments that sink fortunes into protecting people who insist on living on the sides of active volcanoes.

Me, I'm looking to find ways to use copying to make more money and it's working: enlisting my readers as evangelists for my work and giving them free ebooks to distribute sells more books. As Tim O'Reilly says, my problem isn't piracy, it's obscurity. Best of all, giving away ebooks gives me lots of key insights into how to make money without restricting the copying of bits. It's a win-win situation.

The quote I especially like is: "My problem isn't piracy, it's obscurity." In fact, that whole third paragraph holds a lot of wisdom. In so many ways, you have to give to get.

What do you think?

-Bob

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posted by Bob Baker @ 10:46 AM   1 comments


December 13, 2006

When iPods Attack

This is funny. From Wired magazine's blog via The Simpsons.


A citizen of the future laments: "If only we'd known that iPods would unite and overthrow the very humans they entertained ..."

-Bob

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posted by Bob Baker @ 11:44 AM   0 comments


December 11, 2006

Get the Music Tips You Want

In my early days on the Internet, there were basically two ways you could get my free music marketing ideas.

1) You could read them on web pages (on my site and many others)
2) You could subscribe to my ezine and get them delivered by email

Well, you can still do both of those things, but now you have a number of extra options to get the music tips and inspiration you want. In addition to online articles and this ezine, I now publish a blog, a podcast and video clips -- all free, and all filled with advice and tools you can use to promote yourself better.

Yes, you can enjoy all of these things by visiting the old-fashioned web pages they sit on. But one cool thing about the ever-changing Web is a little thing called RSS feeds.

If you subscribe to a blog or podcast, you probably already know what feeds are and how they work. If you don't, pay a quick visit to this page or this one for a primer.

Even though you can use feed readers like Bloglines, My Yahoo and even web browses like Firefox to manage your feeds, one option I just started using was Google's personalized home page feature.

Just set up a free Google account, click Personalized Home, then click Add Stuff on the right. Near the top, to the right of the Search box, click Add by URL, and enter the feed address of the blog or podcast you want to subscribe to. Add as many feeds as you want and arrange them on the screen to your liking.

Once set up, every time you go to Google, you'll see the latest headlines from all your favorite blogs. It's a great way to get only the news you want.

Your Music Tips Delivery Options

My Music Promotion Blog
Read it on the web here:
http://www.bob-baker.com/musicpromotionblog/
Subscribe to the feed using this address:
http://feeds.feedburner.com/MusicPromotionBlog
Get my blog posts delivered by email here:
http://www.feedburner.com/fb/a/emailverifySubmit?feedId=59785

Artist Empowerment Radio Podcast
Access it on the web here:
http://www.bob-baker.com/podcast/
Subscribe to the feed with iTunes or another "podcatcher" using this address:
http://feeds.feedburner.com/ArtistEmpRadio
Get my podcast updates delivered by email here:
http://www.feedburner.com/fb/a/emailverifySubmit?feedId=59864

Note: You can also email any blog post or podcast description to your friends. Look for the "Email This" link at the end of every post.

Other Ways to Reach Me Online

The Buzz Factor Video Channel
http://www.youtube.com/mrbuzzfactor

The Buzz Factor on MySpace
http://www.myspace.com/thebuzzfactor

My event and travel photos on Flickr
http://www.flickr.com/photos/bob-baker/

Lots of options. Hope you choose one or several of them and stay in touch!

-Bob

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posted by Bob Baker @ 1:22 PM   0 comments


December 07, 2006

Ice Storm Music Marketing Video

A winter storm brought lots of headaches to the Midwest. But I managed to find a music marketing lesson amidst the downed trees and ice-covered cars. Watch the new video below -- complete with bloopers at the end ...


I created this video clip using a Canon Elura 100 digital camcorder and Windows Movie Maker to edit. Years ago, I did a bit of video production in college (back in the tedious analog tape days). I'm having a great time playing with all the new digital video tools, and using them to deliver more promotion ideas to you.

-Bob

P.S. If you haven't heard about it yet, be sure to check out my new report, How to Use Video to Promote Your Music Online.

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posted by Bob Baker @ 11:22 AM   0 comments


December 06, 2006

New Buzz Factor Ezine Online

If you don't subscribe to my Buzz Factor ezine (or if you do and the email got lost in your Inbox), you can read the latest issue online here:

www.bob-baker.com/buzz/zine/120506.htm


In it, you'll discover how to ...
  • Get the Music Tips You Want, When You Want Them

  • Meet Me in New York City This Weekend

  • Offer Music Downloads -- The Smart Way
It's all ready for you to read online at
www.bob-baker.com/buzz/zine/120506.htm

Please consider signing up to get it by email, if you don't already.

Cheers!

-Bob

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posted by Bob Baker @ 9:07 AM   0 comments


December 04, 2006

The Power of Taking Action

Here's an inspiring email I got recently from a Vancouver musician. Her success story says a lot about the power of simply taking action.
I'm Robin, the front woman singer/songstress for the band RUBY RED. I have been reading your tips for years and wanted to thank you for all your great info and guidance.

I remember the first year playing in this band and thinking how slow it was going. Then, the next thing I know, I'm taking your advice and walking around downtown Vancouver determined to find something -- ANYTHING -- to make this thing GO.

So I'm standing in this little wine shop waiting to speak to the woman at the counter to ask about coming in to do some acoustic stuff. I overhear her talking to another woman about a big concert she's promoting.

She leaves and I ask the counter woman who she was, and she gives me her name and number off the card she left. So I call and she says, "I'm so glad you called. We are looking for an original local band to open both days for this festival." And the headliners? Eddie Money the first day and Eric Burdon & The Animals the second!

We had to audition for it and they came to see us at a small club the next week. We rocked their socks off and they hired us on the spot. Then a company called FanBoy Pictures found out we were opening and came to see us. They loved us and asked if they could do a five-camera video shoot of the event.

Then came the concert -- a huge event with a giant stage and a board bigger than I had ever imagined. The newspapers were writing all about it. FanBoy shot two songs during sound check. The videos turned out great -- you can see them at www.rubyredmusic.com.
Eddie Money loved us so much, he wanted to have a picture taken with us! He asked for a CD. We were thrilled. We played a stellar show both days, and it was the launching point for so many things we have done since.

I just wanted you to see that you really DO help people OUT THERE -- in more ways than you could ever know! I probably never would have walked out that door that day and gone into that wine shop if it hadn't been for YOU!
FYI, here's part of an email I sent back to Robin:
Thanks for the awesome email and for sharing your story. You made my day!

I'm flattered that you credit me with motivating you to act on your passion for music -- but make no mistake, it was YOU who took the action. And for that, and all that's come because of that first step, you should be proud.
-Bob

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posted by Bob Baker @ 11:19 AM   1 comments