Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
January 12, 2007
Google Music Keyword Search Rankings
First, let's take a look at how I'm doing when it comes to words related to my books. For years, I've been pounding away at the two-word phrase I want to be known for the most: "music marketing."
Actually, I'm probably most associated with the three-word term "indie music marketing." But I figured if I could fare well in the slightly more generic "music marketing," I'd be doing just fine.
The good news is, for some years now I've ranked very well for these word combos. Take a look right now at the Google results for music marketing.
As of this writing, I appear three times on the first page of results -- at the 4th and 5th spots for two pages on my own web site, and again in the 9th spot where my Guerrilla Music Marketing book's Amazon page appears.
That's pretty damn good. But a few years ago, I discovered that the term "music promotion" was searched for about five times more often than "music marketing." At the time, I was buried about three pages deep in the results for "music promotion."
This wasn't a good thing for reaching more people with my message. So what did I do?
One thing I did more than two years ago was start my Indie Music Promotion Blog. I purposely chose the word Promotion instead of Marketing in the name of the blog. For nearly 27 months now, I've been posting to the blog and getting the word out about its existence.
Today, if you search Google for music promotion, my blog pops up in the third spot on the first page of results. That's a big improvement! And it has a great impact on my ability to empower artists -- and on my bottom line.
I also discovered an unintended Google perk. If you simply search for "promotion blog" -- with no reference to music at all -- my blog is in the very top spot! Nice.
In my next post, I'll cover a few simple things I did -- and you can do -- to improve Google search engine rankings. Stay tuned.
P.S. I touch on this topic and dozens of others in the special report 50 Ways to Promote & Sell Your Music on the Internet.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
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