Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
March 30, 2007
2 Internet Music Promotion Tips
Plug Your Web Site During Media Interviews
Web sites shouldn't operate in a vacuum. Combine traditional print and broadcast interviews with your online presence. But be cool and clever about it. Anyone can say, "If you want to find out more about the band, visit our web site at ..." Yawn.
Instead, create some special valuable resource that's easy to describe on the air or during an interview for a feature story. And make it available from your web site. A free download of one of your songs probably won't cut it. Give it more widespread appeal and have it tie in directly with your musical identity.
Example: "I'd like to offer your listeners a free report called The Top 10 Best Jazz CDs of All Time. You can download it right from our web site at ..."
Or "Your viewers can help themselves to a free report called Ten Ways to Use Music to Relax and De-Stress Your Life. It's available at ..."
See how valuable this would be in attracting new fans?
Consider Amazon's New CDs on Demand Program
Amazon has hooked up with a service called CustomFlix. According to the site, "CustomFlix now offers disc-on-demand services for audio CDs. Forget mass production of CDs: CustomFlix offers independent musicians, artists, labels, and other music content owners an inventory-free way to reach a worldwide audience and make their audio CDs available to millions of Amazon.com customers."
Sounds interesting. Visit www.CustomFlix.com to learn more.
Again, you'll find a lot more of these tips in the 50 Ways to Promote & Sell Your Music on the Internet report.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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