Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

March 22, 2007

Black Lab Bum-Rushes the iTunes Charts

Authors have been doing this for years. They ask everyone on their mailing list (and the mailing lists of other authors conspiring with them) to all buy their book on Amazon on the same day. This concentrated surge of sales pushes the book to the top of the Amazon sales charts, where even more people will see it and buy it.

The band Black Lab is doing the same thing with iTunes today. Here's part of their story from the Bum Rush the Charts blog:

On March 22, we are going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach ... The track we've chosen is "Mine Again" by the band Black Lab. A band that was dropped from not just one, but two major record labels (Geffen and Sony/Epic) and in the process forced them to fight to get their own music back. We picked them because making them number one, even for just one day, will remind the RIAA record labels of what they turned their backs on -- and who they ignore at their peril.

I'm not sure how much peril this will cause, but it's a cool idea -- if for no other reason than because they are one of the first bands to use this creative tactic to chart on iTunes.

Another smart thing Black Lab is doing is donating a chunk of their profits to a number of college scholarships.

Interested in making a 99 cent statement? Visit today.

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