Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

March 21, 2007

The James Brown/Don Knotts Publicity Factor

Here's a great idea from Bill Stoller's Publicity Insider eZine:

In 1993, the citizens of Steamboat Springs, Colorado, held a vote and officially renamed a local bridge "The James Brown Soul Center of the Universe Bridge." [The Godfather] himself showed up at the naming ceremony and a good time -- and lots of media coverage -- was enjoyed by all.

Try something similar. Run a campaign to name a local street or hill or park after a celebrity, a local notable, or even a fictional character.

Start a petition to rename something that will never really be renamed (the state capitol, Google, a major league ballpark) after, let's say, Don Knotts. I guarantee, if you can get 25,000 web visitors to sign a petition renaming Shea Stadium to Don Knotts Field, you'll get a news story out of it!

Hmm ... What about the Borat Museum of Modern Art?

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posted by Bob Baker @ 4:57 PM   2 comments


At Mar 23, 2007, 5:16:00 PM, Anonymous Jonathan Ramsey said...

Okay. This is funny, yet seriously inspired, guerilla marketing, Bob. Watch for just such a, here in St. Louis, on my website, The RFT, etc., Man!

Thanks, from another St. Louisan

At Dec 11, 2008, 10:41:00 AM, Blogger Derrick said...

We actually have Don Knotts Blvd. in Morgantown, WV. Hah!


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