Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
March 23, 2007
Signed, Sealed ... See Ya!
But that hasn't stopped a new army of St. Louis rap and hip-hop talent from taking a stab at it. And in recent years, a number of major labels have tried to get in on the action by signing several St. Louis artists who have great potential.
But, according to an article in The Riverfront Times, the big alternative weekly here in town, getting signed does not equate to getting anywhere in the music business.
The article's subhead reads, "Local rappers ink major-label contracts, only to be left wondering: Deal or no deal?" It chronicles several hip-hop acts that are bound to contracts with production companies and labels -- who have waited months and years with no album release and no career development.
Here's a quote from artist Ruka Puff, who learned a valuable lesson from record label stagnation:
"This is really the era for the independent hustler. Back in the day, the record labels used to do a lot of this stuff for you, but in this day and age the mindset is more entrepreneur. That's the mindset of most of the artists that are winning: They're super entrepreneurs.
"A lot of the artists coming out don't have backbone," he continues. "They don't have no kind of fan base, they don't have the streets. So you might find your little ditty pop that the record label built from top to bottom, but most of the people that are winning is the entrepreneur cats that were able to get it on their own -- without the record companies."
But you knew that already. I just wanted to remind you :-)
-Bob Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- Black Lab Bum-Rushes the iTunes Charts
- The James Brown/Don Knotts Publicity Factor
- Do You Have a Book Inside You?
- The Secret Music Life of Kat
- How Musician X Sold 500,000 CDs
- 5 New Music Web Sites
- MySpace Music Article in Australia
- YouTube, Dating Tips, and Gym Class Heroes
- Da Vinci Code Meets Rock & Roll Jihad
- Develop a Guerrilla Marketing Calendar
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker