Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
May 16, 2007
How to Hit a Marketing Home Run
I just received this email from Jordan Olsen of The Gorgeous Hussies:
Hey Bob, I was reading about the marketing techniques of this minor league baseball team owner on different ways he attracts people to games by not being a marketing "purest." Reading the story, I instantly thought about your repeated suggestions to market outside of the box. So I thought I'd forward this to you.
Thanks, Jordan. What a great idea starter! Here are just some of the creative promotion night themes that minor league teams have used:
Awful Night - Attempting to produce the worst atmosphere ever at a baseball game, the Altoona Curve had music by William Shatner and Milli Vanilli, a gate giveaway of a 12-inch square of bubble wrap, pregame autograph sessions with non-celebrities, and a special presentation to the 1962 Mets -- baseball's worst team ever.
Silent Night - The Charleston Riverdogs went for another record against the Capital City Bombers when they tried to play the quietest game ever. For the first five innings, there was no talking. Fans wore duct tape over their mouths and held placards that read "YEAH!," "BOO!" and "HEY BEER MAN!" Also, ushers were replaced by librarians and golf marshals held up "Quiet Please" signs.
Richard Nixon Bobblehead Night - The Nashua Pride decided to commemorate the 32nd anniversary of the Watergate break-in by giving out 1,000 Nixon bobbleheads. Anyone named Woodward or Bernstein got in free, and there was 18 1/2 minutes of silence recognizing the gap in the Watergate tape.
Ted Williams Popsicle Night - When Williams' body was cryogenically frozen, the Bisbee-Douglas Copper Kings gave popsicles to the first 500 fans.
I encourage you to read the entire article, on the Sports Illustrated site, here or here.
I've long advocated looking to other industries and forms of entertainment for marketing concepts. Good ideas can always be borrowed and customized for your particular situation. You have to admit, you could easily use the same line of thinking as these minor league baseball teams did to add a special twist to all of your upcoming gigs.
Which announcement would be more likely to bring people out?
"Hey, we're playing again at the Corner Bar this Saturday. Please stop by."
"Come help us celebrate George Costanza Night this Saturday at the Corner Bar. Make sure you're there at 11 PM for the George Costanza look-alike contest. The winner will get a half-eaten eclair and a double-dip chip."
Use your creativity and have some fun! You do that with your music. Why not with your marketing too?
-Bob Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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