Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
May 07, 2007
No More Codependent Link Love!
Not so fast!
It seems every other day I get an email that states something like, "Dear webmaster, I just visited your web site and feel we would both benefit from cross-promoting each other. Please add a link to my site at BoringGenericWebSite.com and I'll return the favor."
Not only is this type of marketing impersonal (these form letters are all too obvious), but it's massively ineffective. Link swapping is history. It's so 2002.
There's a better way.
I stopped publishing a links page several years ago. But that doesn't mean I ever stopped linking to outside web sites. I do it all the time through this indie music promotion blog, my ezine and podcast pages.
I never send senseless emails asking people to link to my site. What I do is write about topics of interest to my audience. In the course of doing so, I frequently reference news stories and blog posts I come across, new services that look promising, and other online music resources of note.
Then I shoot an email to the site owner or person I wrote about letting them know that I mentioned them. I ask for nothing in return. But a funny thing happens ...
More often than not, the person who runs the site I plugged will post something about the exposure they got from me -- with a link to my web site!
Notice what happened here. A link swap did indeed take place. But there were no mindless emails begging for link love. No "I'll link to yours if you link to mine" groveling. Instead, what took place was a natural conversation, an organic cross-reference to useful information.
And that's the best way to swap link love in 2007. Write about and link to online destinations that interest you and your fans. Send a short, friendly note to the blogger, podcaster or site owner you mentioned. Then let it go.
Keep doing that over and over. Give out links without asking for anything in return and it will come back to you. Or, to paraphrase The Beatles ...
"... in the end, the link love you take is equal to the link love you make."
-Bob Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
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- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
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