Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
June 21, 2007
Bob on NPR's 'Morning Edition' today
You can listen to the three and a half minute segment here:
It was about the recent FCC payola ruling (which I wrote about last week) and, more specifically, Clear Channel's new attempt to give more exposure to local and independent musicians. But the agreement they ask artists to make is raising a lot of questions.
Reporter Neda Ulaby used quotes from three people in this great piece, so she could only use sound bites from each of the interviews. While I take a "pro exposure" stance, don't think for a moment that I devalue the worth of an indie artist's music.
I don't think musicians should always give up everything or "play for free" just for the "exposure." You should read and be concerned about the legal agreements you enter into. But don't let these concerns scare you and keep you from taking advantage of true exposure opportunities.
I've found that a lot of independent musicians are overly paranoid about people -- and corporations -- stealing their stuff. But in reality, their biggest problem isn't copyright infringement. It's obscurity.
If Clear Channel (or any commercial radio station) is willing to give you airplay in an attempt to improve its image as a do-gooder, I think you should strongly consider it. As I mention in the NPR piece, the worse case scenario isn't really all that bad, in my opinion.
Are your press kits going straight into the trash? Make sure your PR materials are actually read ... and help lead you to more media exposure. Check out Killer Music Press Kits today! Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- Hilary Clinton & Celine Dion on Viral Marketing
- How to Make Money With Your Music
- How to Make a Name for Yourself as an Artist
- BurnLounge Burning Out?
- Movies & Music: 48 Hour Style
- Is Payola Settlement Good for Indies?
- Music Marketing in the Digital Age
- Co-Create With Your Fans
- The Power of Face to Face
- Music Audio Tips on Snocap
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker