Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

June 21, 2007

Bob on NPR's 'Morning Edition' today

Hey, I wanted to share some good news. I was featured in a short radio piece today on Morning Edition, which is broadcast to more than 12 million people on 600 NPR stations across the U.S. and beyond.

You can listen to the three and a half minute segment here:

It was about the recent FCC payola ruling (which I wrote about last week) and, more specifically, Clear Channel's new attempt to give more exposure to local and independent musicians. But the agreement they ask artists to make is raising a lot of questions.

Reporter Neda Ulaby used quotes from three people in this great piece, so she could only use sound bites from each of the interviews. While I take a "pro exposure" stance, don't think for a moment that I devalue the worth of an indie artist's music.

I don't think musicians should always give up everything or "play for free" just for the "exposure." You should read and be concerned about the legal agreements you enter into. But don't let these concerns scare you and keep you from taking advantage of true exposure opportunities.

I've found that a lot of independent musicians are overly paranoid about people -- and corporations -- stealing their stuff. But in reality, their biggest problem isn't copyright infringement. It's obscurity.

If Clear Channel (or any commercial radio station) is willing to give you airplay in an attempt to improve its image as a do-gooder, I think you should strongly consider it. As I mention in the NPR piece, the worse case scenario isn't really all that bad, in my opinion.


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posted by Bob Baker @ 10:06 AM   1 comments


At Jun 23, 2007, 9:40:00 PM, Anonymous Anonymous said...

You make a good point, Bob, which, in my experience is very important. Back in 2003 I started my first music website, giving away all my music mp3s, and this led to building a large ezine database which is currently over 13,000 fans, as well as millions of hits per year because I am offering free music. I also sell our CDs on our website. "Give to get" is the principle at work, as the title of a marketing book I've read recently points out.

Pete Mason


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