Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

June 08, 2007

Co-Create With Your Fans

Are your music fans active partners with you in creating your music and promotion? If not, they should be.

In chapter 5 of the new Guerrilla Music Marketing Handbook I write about the importance of co-creating with your fans. It's a new, interactive world ... so you'd better embrace it. Gone are the days when consumers were passive absorbers of marketing messages. More and more they're becoming hands-on participants.

Case in point:

Last week I asked subscribers to my Buzz Factor ezine to send me photos, video and/or audio of them endorsing my books. Something more concrete than the traditional text-only "I love Bob's book." -Jane Doe.

Steve Dockendorf took the idea and ran with it. First, he sent me the photo above. Then he recorded a simple video and posted it on YouTube at
(Be sure to turn up the volume to hear it.)

Watch it and see how he cleverly plugs his own music and web site and asks for listener feedback. Also note that, by promoting my books, he gets a bonus boost of exposure from me talking about him!

Here's another one -- a digital pic of Scott Macmillan enjoying my Guerrilla Music Marketing Handbook:

Scott is a renowned instrumentalist, composer and conductor from Halifax, Nova Scotia. Since he took the trouble to pose for this picture and send it, you can bet I'll plug his web site as well.

See how this co-creation thing works? Make this same kind of offer to your fans.

And, if you'd like to see your image and link on these pages, send me your best digital photos or a link to a video of you saying something nice about my books and ideas.

So ... get out there and co-create!


Guerrilla Music Marketing HandbookWanna create a music buzz online? Check out my special report 50 Ways to Promote and Sell Your Music on the Internet.
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posted by Bob Baker @ 9:49 AM   2 comments


At Jun 10, 2007, 11:44:00 PM, Blogger Ron said...

I enjoy reading your blog. Your advice on music promotion is second to none and you have a keen perception that is unique in this industry. Keep up the good work. -Ron

At Jun 22, 2007, 3:08:00 PM, Anonymous Nat said...

This is good advice.

Creative Commons licence is a way to allow your fans to use your music in a creative way (to make a video, a remix etc) and someone like Jonathan Coulton has made a great use of it for example.


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