Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
June 20, 2007
Hilary Clinton & Celine Dion on Viral Marketing
Also take a look at the announcement video on Sen. Clinton's site, which spoofs The Sopranos finale and makes nice use of former pres Bill and Soprano Johnny Sack.
All of this lead to a big climax: the announcement of the winning song ... which turned out to be an upbeat anthem by, of all people, Canadian songstress Celine Dion.
Here's what was right with this song contest idea:
Hilary did indeed loosen up. In these clips she shows that she has a sense of humor and the ability to not take everything so seriously (something her campaign people have been desperately trying to convey).
Kudos to her for including some of the video submission clunkers and particularly the negative comments people made about the song contest -- important aspects of open and transparent, community-driven communication. Most politicians (and corporations) try too hard to control their intended message and suppress critical comments -- much to their chagrin.
The Sopranos spoof was clever, and the use of Bill, Chelsea and Johnny Sack added some smiles.
Now for the bad: Crowning Celine Dion, the queen of female power ballad sap, as the winner was a mismatch. When I think of web-savvy, forward-thinking voters ready for a change in the White House ... Celine doesn't immediately spring to mind.
Viral buzz is all about connecting with a group of people with a similar worldview. Trying to overlap Hilary-supporting Democrats with Sopranos devotees and Celine Dion fans was a stretch by anyone's imagination.
Another important aspect of today's viral buzz creation is community involvement. While I believe Hilary did welcome new song suggestions, the voting was mainly to choose an existing popular song. Had she opened it up to songwriters and solicited a brand-new campaign song, that would have added a lot more "community involvement."
So, when concocting your own online video buzz theme, make sure your concept ties in directly to your identity AND the audience you're wanting to reach.
Join the YouTube revolution. Read How to Use Video to Promote Your Music Online. Learn how to create, promote and profit from your own low-cost music videos. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- How to Make Money With Your Music
- How to Make a Name for Yourself as an Artist
- BurnLounge Burning Out?
- Movies & Music: 48 Hour Style
- Is Payola Settlement Good for Indies?
- Music Marketing in the Digital Age
- Co-Create With Your Fans
- The Power of Face to Face
- Music Audio Tips on Snocap
- Everything You Need to Know About Music Marketing
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker