Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

June 25, 2007

The Hottest Music Trend Right Now

I get asked this question a lot: "What style of music is selling really well now?" or "What genre is creating the biggest buzz?"

And every time I hope and pray the person is asking for the right reason. If an artist wants to know what's hot because they're curious and want to be more aware of the overall musical landscape, fine. That's great.

But more often than not, they ask because they're looking for a quick fix way to tap into a genre that's currently popular. BIG MISTAKE!

Here's the deal: The music you create and promote should be a natural extention of who you are. If you're at the point where you're ready to record new music or put together a live act, you should already have a handle on what makes you tick musically. That's the genre you need to stick with.

Consider the incredible online buzz created by Paul Potts, who recently won Britain's Got Talent, the U.K. version of American Idol. He sings opera. That's right, opera! Watch this video of his audition, and then you tell me he should have asked what genre was most popular or more likely to "sell" on this show.

Nearly 1,700,000 people have watched this one video clip of him. Hundreds of thousands more have watched his other clips, including his winning performance in the finals.

He didn't create this buzz because opera is hot and he's riding a trend. People are drawn to him because of his passion and talent. And because of his appealing story: an average Joe, who's awkward and lacks confidence, wows a nation with the power of his voice.

So, go ahead and look at the pop charts to stay informed. But when it comes to performing your own music, listen to your heart and stick with your core musical strengths.


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posted by Bob Baker @ 8:56 AM   16 comments


At Jun 26, 2007, 9:50:00 AM, Blogger Steve said...

Very well said, and what a good example. I'm a Brit but never saw this before. I'm not an opera fan either but this was very moving.
Steve K

At Jun 26, 2007, 9:50:00 AM, Anonymous Anonymous said...

Wow! Even over the web the hairs on the back of my neck stood up. This guy is awesome! Thanks for the heads up, and for all ther other good stuff you do for us musicians. uke jackson

At Jun 26, 2007, 11:18:00 AM, Anonymous Anonymous said...

This is exactly what my band and I were talking about the other day! We were actually wondering if we should follow current trends, but decided not to. Thank you for the reinforcement!

At Jun 26, 2007, 2:27:00 PM, Anonymous Anonymous said...

Hello Bob!
This video clip was so moving! I was bawling my eyes out. What an incredibly passionate performance. My outlook on my career as a whole has seen "the light" due to this experience. Like always, I am deeply appreciative for your words of inspiration and expertise.
Ivette Viñas

At Jun 26, 2007, 6:28:00 PM, Anonymous Benee Wafers said...

Hi Bob. Didn't watch the video and prolly won't however just wanted to make the obvious comment that true a performer should stick with his heart when it comes to the music he is performing however a song writer on the other hand, in order to allow himself/herself the most money making opportunities, must know what's hot and selling and write to that style and of course all the others as well.
Benee Wafers

At Jun 27, 2007, 9:29:00 PM, Blogger Sam Bhattacharya said...


Thanks so much for showing this video. I think he's an instant star! :-)

I also agree with what you wrote. It's good to be aware of popular music and trends around you, but you must do the music you have a knack for and are most passionate about. And I think you'll agree that helping independent artists market themselves better with the music they love is what you're about.

At Jun 28, 2007, 5:39:00 AM, Anonymous Karen said...

Some great advice there Bob.

At Jun 29, 2007, 4:52:00 AM, Anonymous Anonymous said...

Thanks Bob!

I read a similar article in Time recently, which stated, despite Simon Cowell's misgivings, that the reason Idols winners won was not because they had the best voices, but because they had the best story to tell.

You rock - as always.


Rob Richards, Johannesburg

At Jul 4, 2007, 1:42:00 AM, Anonymous Anonymous said...

wow, what an inspiration. I got chills and tears in my eyes. Thanks for sharing this!
Otto's Duughter

At Jul 7, 2007, 2:24:00 PM, Anonymous Anonymous said...

I hope everyone who wants to be successful listens to your advise. Relates to past lessons of yours on establishing your identity and product branding. Great advise!

At Jul 8, 2007, 12:52:00 PM, Blogger Will said...

Your passion towards personal empowerment is so important in this day and age of 'American Idol' wannabes hoping for someone 'out there' to recognize them.
Forget the trends, set 'em yourself!
Will Kriski

At Jul 8, 2007, 2:07:00 PM, Blogger Andrea Gerak said...

Great story of this singer and great post! Thanks Bob.

At Jul 8, 2007, 8:34:00 PM, Blogger Kat said...

What a great video. Thanks for sharing that Bob.

At Jul 8, 2007, 10:22:00 PM, Anonymous Chris said...

Bob you've done so much for me through this video. I now believe more in the originality I am blessed with. But I bow down for Paul. Everything he 's got deserves the GOT.

At Jul 9, 2007, 8:37:00 AM, Anonymous Anonymous said...

Great posting. It would be great to see success in music solely an extension of one's passion and love for the craft as opposed to the traditional patterns of marketing and image. Luckily, we live in a time where if artists hold true to your statement and advice, they have many additional avenues to achieve success other than being part of 'the hottest music trend right now.'

At Jul 19, 2007, 7:12:00 AM, Anonymous Gerald Peoples Jr. said...

Very moving and very true! Paul Potts is a prime example of boldly exercising a God given talent with love, compassion, and ziel - we are not only attached to his ability, but to his passion! We should all learn from this. Thank you for this example.


Urban Gospel Alliance


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