Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
June 12, 2007
Is Payola Settlement Good for Indies?
Jonathan Adelstein, an FCC Commissioner and amateur musician, has been credited with working out the settlements. "I love music and I want radio to sound fresh, dynamic and real," he said. "But payola gets in the way of authenticity because money drives the music, not its quality."
Another FCC commissioner, Michael Copps, said pay-for-play "cheats radio listeners and will not be tolerated." Radio, he said, is "supposed to be our pipeline to exciting, local undiscovered acts -- not more nationalized pablum from big media companies."
Wow. Is this really a government bureaucracy talking? I'm floored!
Here's an interesting side note: In a separate deal with the American Association of Independent Music, the stations pledged to give 4,200 hours of free airtime to independent and local artists.
This is an encouraging development. During my two trips to Nova Scotia I was impressed by the way the Canadian government supports homegrown talent and requires radio stations to play a certain percentage of Canadian artists. It looks like some version of that principle is coming to the U.S.
What do you think? Is it the dawn of a new day for radio? Or just a Band-Aid to temporarily fix a broken system?
Check out the revised and updated edition of Guerrilla Music Marketing Handbook, with four new chapters on Internet music promotion. Get more details here. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- Music Marketing in the Digital Age
- Co-Create With Your Fans
- The Power of Face to Face
- Music Audio Tips on Snocap
- Everything You Need to Know About Music Marketing
- June 2 NYC Music PR Workshop, 2nd Session Added
- 11 Reasons Not to Sign With a Major Label
- Is There a Book Inside You?
- How to Hit a Marketing Home Run
- 4 More Music Sites You Need to Know About
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker