Bob Baker's The Buzz Factor

Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
Music marketing ideas for DIY artists, managers, promoters and music biz pros
June 11, 2007
Music Marketing in the Digital Age
A recent article on the Digital Media Wire site offered a short list of tips for promoting music in the digital age. Here are my four favorites:

-Bob
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- Utilize MySpace and other web sites to their full potential and don't be afraid to give your music away for free. If one million people listen to your songs online, don't see it as you just lost $1 million in potential sales. See it as you just got radio play in 100 markets.
- You have to learn new ways of viral marketing, including widgets and blog search engines. And don't be afraid to experiment with putting your music in new places and contexts.
- Look at what the most progressive record labels are doing with their artists, like Canadian Nettwerk and Barenaked Ladies, and try to copy it.
- Good music is still good music. Content is still king. True talent will prevail somehow. You just have to keep an open mind about it.
-Bob


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posted by Bob Baker @ 1:40 PM
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Bob's Books
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
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Previous Posts
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- The Power of Face to Face
- Music Audio Tips on Snocap
- Everything You Need to Know About Music Marketing
- June 2 NYC Music PR Workshop, 2nd Session Added
- 11 Reasons Not to Sign With a Major Label
- Is There a Book Inside You?
- How to Hit a Marketing Home Run
- 4 More Music Sites You Need to Know About
- Music PR Workshop June 2 in NYC
Favorite Music Blogs
- Hypebot
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
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