Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

July 06, 2007

What Should I Write Next? You Decide!

As you probably know, I've already published a lot of books, reports and audio programs on music marketing and artist empowerment. Some people say I'm prolific. But to be honest, I'm often frustrated because I haven't produced more.

The list of titles I'd like to create is more abundant than the time available to write them. So I need your help. Right now, please take a moment and go to this page and vote for the topic you'd like me to write about next.

I've whittle down pages of possibilities to my six favorite titles. But I need you to help me decide which one to focus on and complete next. Select your favorite and see how it stacks up against how other people have voted.

You'll find the Choose My Next Title mini-poll page here:

If there's a topic you'd like me to write about that isn't covered in the poll, leave a comment on this page below. I'd love to hear your ideas.

Thanks for your help. I really appreciate it!


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posted by Bob Baker @ 10:18 AM   8 comments


At Jul 6, 2007, 1:35:00 PM, Blogger Sam Bhattacharya said...


I think creating a killer web site is a great topic to write about next. It's also very timely for me, as up til now I've been relying mainly on my artist page on myspace to build my fanbase. Now I need a real artist web site.

In any case, whatever you decide to write next, I'm sure it will be great!

At Jul 6, 2007, 1:51:00 PM, Anonymous Anonymous said...

How about how to communicate with fans. I've always wondered how aggressive one should be or is there a cooler way to say buy my songs on itunes now!
Also, samples of press kits for different genres.

At Jul 6, 2007, 2:43:00 PM, Blogger Tiffany said...

Definitely press kit samples. I know what should go in one, I've even made one. However, I've never seen a press kit that was done by someone who knows what they're doing, nor has anyone else I've met.

At Jul 6, 2007, 2:49:00 PM, Blogger Bob Baker said...

Hi Tiffany,

Thanks for the feedback. Actually, I already have a resource like that called "Killer Music Press Kits." It comes with a whole file of samples, too.

Check it out at



At Jul 7, 2007, 3:27:00 AM, Anonymous Anonymous said...

Hi Bob,

The topic I'm after is similar to that of 'Guerrilla Music Marketing Action Planner: What to Do, When to Do It, and How', so that's the one I voted for.

What I'd (really, really, really) like to see you write about is Timing. There's so many facets you could talk about with that topic. For example, off the top of my head:

-Gigs or radio, which should you go after first? Naturally the majority of people would say gigs, but wouldn't it give you an advantage when negotiating shows if you already had radio play on your side?

-How long before a gig should you send reminders to your mailing list, Myspace and other social networking friends, and so on and so forth? 1 day? 3 days? A week?

-Another thing about gigs, how long should you wait before performing in the same venue again?

-When is the best time/s to release something? A lot of the majors take advantage of the Christmas season and have big name artists out around November and on wards. I think this could be a bad time for indie artists as not only are you competing with them, but Christmas spending as well, and if you're not a household name, there isn't much chance of a relative/friend/etc buying your release as a gift for someone.


Best regards!

At Jul 7, 2007, 3:34:00 AM, Anonymous Lily said...

Hi Bob
Well I've voted for the Action Planner as I found your Guerrilla Marketing book absolutely brilliant. However the killer website book would also be really useful too.
Happy writing Bob

At Jul 7, 2007, 9:19:00 AM, Blogger Bob Baker said...

Anonymous D,

Great questions! I'll answer one of them indirectly here:

How long should you wait before performing in the same venue again?

It's different for every act, but as a general rule, here's the evolution of live shows for an indie artist:

- At first, your goal is exposure. Hardly anyone knows about you, so you get in front of people as often as possible: Opening for popular acts at traditional venues, headlining smaller venues, playing on the street, house concerts, whatever.

- Start locally and spiral out. Make an impact in your immediate area and then target cities in the region you also want to periodically play.

- As your popularity grows you slowly make yourself less accessible. Instead of gigging every week in each town, maybe limit it to one big show every month. That way, if fans want to see you, that's their only chance that month.

You'll be happier and more prosperous, and venues will love you.

Hope this helps.


At Jul 8, 2007, 9:15:00 PM, Anonymous GEORGRE HICKS said...




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