Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
August 21, 2007
The Indie Music Advantage
It's because you have chosen to define yourself by those terms. If you want to feel more empowered, it's simply a matter of making better choices about the way you define yourself.
A Deliver magazine article by Linda Formichilli, titled "Keeping It Real: New Media Are Forcing Marketers to Be More Authentic With Their Target Customers," sums this up wonderfully. Here's an excerpt:
Genuine is an e-mail from a person rather than a company. If the lead singer of some band that I like sends out an e-mail to those of us who have registered our interest, that's authentic in a way that a record label sending out an e-mail wouldn't be. If the lead singer responds to his e-mail, that's even better. A MySpace page is more authentic than a billboard. A blog is more authentic than a press release. It's all about having a human voice and re-personalizing the connections.
As an indie artist, you live in an incredible era. It's never been easier to personally interact with people around the world. And as a musician who has only hundreds or maybe thousands of fans, you are able to communicate with them in a much more personal way than an act that has millions of fans.
That's not to say you won't some day have millions of followers. But in the meantime, don't beat yourself up for not being at a "higher level" in your career -- whatever that means.
For now, embrace and be grateful for your independence and current status. It is allowing you to build meaningful relationships with fans -- the kind of bonds that will last a lifetime and lead to a stronger, more satisfying music career in the long run.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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