Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

September 19, 2007

My New Berklee 'Music Marketing 101' Course

A couple of weeks ago I hinted that a big announcement was coming. Well, now I can make it official. I'm proud to say that I have developed an online course for, the online educational arm of the renowned Berklee College of Music in Boston.

The 12-week course, called "Music Marketing 101," launches Oct. 1. In addition to creating the course, I will also be the online instructor. Read all about it on this page.

It's an honor to be part of the Berklee family. Quincy Jones, Melissa Etheridge, Aimee Mann, John Mayer, Diana Krall, Steve Vai, Donald Fagen, John Scofield, Bruce Cockburn, Kevin Eubanks and Branford Marsalis are just some of the high-profile names that have attended the school in Boston.

While I never imagined being a part of academia when I started on this path 15 years ago, it's immensely gratifying to be among such great company with such a powerhouse educational institution.

Don't worry, though. You won't have to start calling me Professor Baker. After all, the "guerrilla" music marketing guy has to keep his edge. But, come to think of it, "Dr. Bob" has a nice ring to it :-)

Again, check out the "Music Marketing 101" course description here. Or all of Berklee's great online course offerings on this page.

The "7 Secrets to Low-Cost Music Promotion" workshop comes to Chicago, IL, on Sunday, Oct 21. Get more details and reserve your seats on this page.

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posted by Bob Baker @ 11:45 AM   2 comments


At Sep 20, 2007, 12:56:00 AM, Anonymous Anonymous said...

congrats! as a berklee alum, i can definitely say your material will fit in well, and it's highly needed!

At Sep 20, 2007, 9:26:00 AM, Anonymous Greg said...

Congrats Bob!! Any plans of making this available anywhere else yet? Either way its a step that is definitely in the right direction for the future of indie music!



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