Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
October 05, 2007
Create an Experience for Your Fans
Tom's gift is helping musicians use song arrangements and stage presence to create those moments. But there are other ways to add value to your live shows and create experiences that your fans will rave about to their friends and remember for years.
Two places I visited last weekend in Kansas City drove this point home. One was the KC Renaissance Festival, where atmosphere and interaction run rampant. Check out this video which spells out the important marketing lessons I learned there:
The Limeybirds (pictured below) were one of many saucey musical acts that entertained the throngs at the KC RenFest.
What's the point? I realize you may not be able to resurrect Jurassic Park at your next gig. But you could create a vibe, choose a theme, promote a costume night, or add some similarly fun element to spice up your live show.
Don't just show up and go through the motions at your next gig. Make it an experience -- one your fans will thank you for and tell their friends about.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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