Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

December 10, 2007

Automate Your Music Marketing

As you may know, I advocate a personal approach to marketing, especially for independent artists. One-on-one communication with your fans is far better than the mass marketing techniques of the major labels.
But ... there are only so many hours in the day. No matter how passionate you are, you must learn to spend your energy wisely, and focus on the things that will bring the most results.

That's easy to say, but not always easy to do.

What if there was a way to automate at least some of the personal dialogue you have with your fans? Something a lot smarter and cooler than mindless MySpace autobots?

Well, guerrilla marketing expert (and indie musician) Mitch Meyerson and I just put together a free three-part mini course called "Automate Your Music." You can sign up for it now at

Each day we give you a quick audio lesson about this simple way to stay in touch with your fans. It's a technique used by hundreds of Internet marketing superstars, but it's rarely used by musicians at all. Until now.

Sign up for the three-part "Automate Your Music" mini course now at


Guerrilla Music Marketing HandbookCheck out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing. Get more details here.

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posted by Bob Baker @ 9:38 AM   1 comments


At Dec 10, 2007, 12:08:00 PM, Blogger Megaphone said...

Musicians can also expand their automation and productivity as well by setting up customized keyboard short cuts for commonly used text snippets. The program Text Expander has saved us tons of time! We have used it for inputting descriptions and titles when uploading music videos, filling out forms, html, sending out show info, etc.

The simple task of a signature in this comment was done with text expander.

It is an application we cannot live without when it comes to social media and spreading the word online.

Check out our holiday release "the Perfect Gift"


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