Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

December 14, 2007

Beyond MySpace and Facebook: Octopus Marketing

I must be insane. My plate is already full with enough projects, errands and to-do list items to make anyone's head spin. But I've still found time lately to wade into the deeper waters of social networking online.
Sure, I already have a presence on Facebook, MySpace, YouTube, Flickr, Twitter, Ning and Digg. But after months of putting it off, I finally set up accounts at StumbleUpon, and Meebo. You should consider doing the same. Why? I'll explain in a second ...

On top of that, I just set up a Music Marketing Video Showcase page at -- a sister site to Squidoo, where anyone can create a "lens" on the topic of their choice. My new showcase page offers a bare bones video list to start, but I plan on adding to it in the weeks and months ahead.

Why all this posting to so many different sites? I do it for the same reason you should: to reach people online in as many ways as possible.

My friend Scott Ginsberg encourages people to think of themselves as an octopus. Why an octopus? Because an octopus has tentacles -- and lots of them.

To make an impact on the Web, you must stretch your promotional arms in many directions. You have to show up in the places where lots of people are hanging out online. You must be seen and discovered by people who are looking for the kind of stuff you create.

So, if you play in a Tex-Mex blues band, set up a Tex-Mex Music Video Showcase at and link to the best YouTube videos in the genre. Set up accounts at StumbleUpon, Digg and and link to the best Tex-Mex music sites you know of (including your own).

Write your own blog about Tex-Mex blues music and plug your posts on Facebook, MySpace and Twitter. In other words, spread yourself around so Tex-Mex music fans have many places to find you.

Better yet, fans will eventually see your name popping up on several web sites and think, "I see this band all over the place. They must be something worth listening to."

Now wouldn't that be nice?

Hop into the deeper social networking ocean. The water's fine. Just keep an eye out for the octopuses.


P.S. Note that the "squid" of Squidoo and SquidVids is another aquatic animal reference. Coincidence? I think not!

Guerrilla Music Marketing HandbookWant to create a music buzz online? Check out my special report 50 Ways to Promote and Sell Your Music on the Internet.

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posted by Bob Baker @ 12:13 PM   3 comments


At Dec 14, 2007, 10:19:00 PM, Blogger Noel said...

Hi Bob,
Great article. I am off to squidvids!
You might want to add Yuwie to your list. It's a networker's dream.

Best Regards,
That SongBird Guy

At Dec 14, 2007, 11:56:00 PM, Blogger Megaphone said...

Thanks for the tip on! I encourage people to read the book The Long Tail by Chris Anderson for other reasons why they need to get out on multiple sites. Also, your octopus symbol reminded me of a post by Robert Scoble on the Social Media Starfish.

We learn something new from you with every post!

- megaphone
megaphone is a four-piece rock band with loud guitars, big drums, solid vocal harmonies, and hooks that stick to the side of your head

At Dec 22, 2007, 6:33:00 PM, Anonymous art damage said...

if you want to see some of the potential of squidoo check out my site:

this octopus thing describes my approach and names it well.

TIP: if you like to keep track of things
subscribe to google alerts with your band's name in "quotes" it notifies every time you're blogged or otherwise announced on the web.


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