Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
July 23, 2008
Jonas Brothers: Be Famous to Someone
I've been to many concerts in my life, but this was the first as an adult in the midst of so many teen, tween and pre-tween girls (along with many parents). Lots of Beatlemania-esque screaming took place, and my ears are feeling it this morning.
It was a pretty impressive spectacle. During a summer of reported economic stagnation and slow ticket sales, these guys packed thousands of people into the outdoor Verizon Wireless Amphitheater in St. Louis.
I'm sure Avril had many of her fans there too, but she was the opening act (or "co-headliner" who performed before them). This was clearly a crowd that had come to see the Jonas Brothers.
Confession: I was familiar with their music before the concert because Kelli plays it around the house. I already liked their brand of emo-pop rock. And seeing them live made me even more impressed.
They don't rely on the safe boy band sounds of the past. These guys can rock it up -- and play some catchy tunes.
But here was the big insight last night ...
As I looked over the crowd of cheering and screaming thousands, there was no denying the energy level that a large crowd of enthusiastic fans can generate.
In that moment, even I thought how great it would be to have the drawing power to attract a huge audience. Heck, I had the same rock star dreams in my teens and early twenties.
Big dreams are great. I never encourage anyone to play small. So by all means, picture yourself on a big stage with a huge crowd of adoring fans.
It's okay to want to be famous (as long as, in my opinion, it's tied into a bigger mission to serve others through your music).
But how do you define "famous"? For most people, it's based on the number of people who know who you are -- and like what you do.
If you're in the building stage of your music career, that number might be small. Maybe 100 people know who you are, and 12 of them are enthusiastic fans.
In that case, realize that you are famous ... to someone. Or a modest number of someones.
Congratulations! You've reached one phase of your goal!
You're famous to a small core group of fans. Now build on that. Pour your heart and passion into serving and pleasing those first 12 people.
Before you know it, you'll be famous to 23 people.
You'll be living your dream, and you'll be famous ... to someone!
P.S. For more inspiration in audio format, subscribe to my Artist Empowerment Radio podcast.
Check out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.
Did you enjoy this blog post? Subscribe now and get all of my newest ideas delivered by email or RSS feed. Learn how here. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- Are You Breaking the Law?
- Just Stop It!
- Your Best Recession-Proof Music Tips Wanted
- Tough Love From John Taglieri & Nancy Moran
- Derek Sivers of CD Baby on Perfection
- Ariel Hyatt & Bob Baker on Music Marketing & Sales...
- What Really Happened at Indie Buzz Bootcamp?
- Guess Who I Met in LA Last Week?
- The Lucrative College Music Market: How to Tap Int...
- Ariel Hyatt Web 2.0 Audio Interview
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker