Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
December 11, 2008
Don't Read This Blog Post! And I Mean It!
Really. Just close up this page and walk away from your computer.
Because ... haven't you heard the news? The major media institutions are crumbling because of you.
The Tribune company filed for bankruptcy. Daily newspapers, network television companies, even the almighty Clear Channel is struggling.
And it's all your fault!
Okay, the sluggish economy is causing advertisers to cut back. That's one factor. But there's a bigger reason for this collapse. And it isn't because nobody reads anymore.
The truth: Consumers like you are now getting your news and entertainment online.
That's right. Instead of relying on network TV and cable, you're now watching more stuff on YouTube or downloading it to your iPod or cell phone.
The places you used to get your news (radio, TV, and newspapers) are now being abandoned in favor of a crazy array of new information sources: blogs, podcasts, Twitter feeds, Google News alerts, and more.
Heck, PC Magazine just killed off its print edition and is going to a strictly online format.
So, to stop the madness, the solution is simple ...
Just stop getting informed through all these newfangled channels and go back to what worked in the past -- traditional media sources.
Or is there another way to look at this? Hmm ...
OK. Joke's over. Pardon my December Fool's prank. But there's a point here:
You need to embrace these changes!
What does that mean? It means you should ...
STOP being obsessed with getting traditional media exposure. If you can get it, great. But make radio, TV, magazines, and daily newspapers just part of your overall strategy.
START getting comfortable with your own place in the online world. Get over the "I don't have time to blog" mentality or the "Twitter is stupid" attitude.
STOP spewing out the "Marketing is expensive" scapegoat. It's not -- IF you embrace the new social media. It takes time and effort, yes. But money, no.
START sharing yourself online and having fun with your marketing and sales activities. Make it part of the creative process, not a sad chore that is required.
So, should you really stop reading this blog? No. Please come back and continue to get ideas and inspiration here.
But if you're ready to get busy and create your own online content for your fans to consume ... By all means, stop reading and go DO IT!
Join me for a New Year's Prosperity Plan workshop ...
San Francisco, CA - Saturday, December 27
Los Angeles, CA - Saturday, January 3
St. Louis, MO - Saturday, January 10
A powerful hands-on workshop for songwriters, musicians, authors, writers, artists, actors, and anyone with a creative entrepreneurial bone in their body.
Get more details on the New Year's Prosperity Plan workshop here. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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