Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
January 27, 2009
How to Set and Reach Your Music Goals
Most students do a great job with it. But it amazes me how many include goals such as:
"Book a lot more live shows."
"Sell a buttload of CDs and music downloads."
Let me ask you: Exactly how many is a "buttload"? How do you know when you have arrived at buttload status? And how much is "more"?
For goals to be effective, they must be ...
- with a deadline
Fuzzy goals lead to fuzzy actions and fuzzy results -- things that won't serve you well.
"Book 3 live shows a month in Atlanta."
"Sell 100 physical CDs, 200 single downloads, and 50 album downloads by June 1, 2009."
These goals are more effective because you will know right away if you reached them, exceeded them, or fell short.
So get crystal clear about what you want. That specific destination will influence the focused actions you take, which will lead to results.
And when you effectively evaluate the results -- which you should do often -- the insight you gain will help you adjust your plan and your target.
That's right. Goals and plans aren't set in stone. But having one to begin with sets you on a definite course of action. And action is what you need to make progress with your music career ... and your life.
Another helpful post you should read is Ariel Hyatt's "Musician’s Roadmap to Setting Goals."
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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