Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
January 28, 2009
Join Me for a Live Teleclass Tonight
Look below for the list of questions we'll discuss tonight. Here are the call-in details:
Date: Wednesday, January 28
Starting time: 9:00 PM Eastern
(8:00 PM Central, 6:00 PM Pacific)
Dial-in number: 218-486-8700
Access code: (enter this number when prompted) 37251
I'm supplying the conference call line. But please know that your regular long distance charges will apply. Hopefully, you have a phone plan that will allow you to call in at little or no cost.
Time permitting, here are the questions we plan to answer tonight:
Why should a band give away its music and set up profiles on every music site and blog? Giving away music builds an audience ... but how will I ever make a living?
For the past few years I've been putting a lot of your guerrilla music marketing techniques into place. By doing so I've been able to score a lot of great press for my band The Gorgeous Hussies. In the last two months specifically, we've received glowing press, interviews and reviews in some of our region's biggest press outlets. But we received almost zero response from the public. We didn't see a big boost in show attendance, and our web site only saw a small bump in traffic. So what should I expect to come from all this press?
How soon should you start creating a buzz about your upcoming CD?
From Chris in Brisbane, Australia:
How do you stop from burning out and keep believing you have something to offer?
What are the 2 or 3 top considerations to make prior to starting a Guerrilla-style career in music? What questions should I unreservedly answer "Yes" to before deciding to start such a career?
When it comes to Internet marketing, should the artist go to the fan or should the artist provide a place for the fan to come to the artist?
From Jeanine from Richmond, VA:
What's the most creative way you have seen a musician use Twitter lately?
From Peter Woolston from New Zealand:
What are the 3 simplest and most successful ways you have seen developing artists raise sufficient funds to record a new album.
Assuming I have already recorded my album, am playing live shows, and have a MySpace music profile, what are the top 5 things I should be doing right now to promote myself as a new artist and sell music downloads?
From Lona in Saskatchewan, Canada:
Concerning an artist's online marketing campaign to release a new CD: is it more effective to have a gimmick and focus on this specifically? How important is a gimmick vs. the generalized online strategies?
Want an MP3 download of this and future "Ask Bob" teleclass calls?
I'm not charging anything for you to access the live call. But if you'd like an MP3 audio download of it (whether you were able to join the live call or not), that will be available for just $10 within a few days.
However you consume it, I look forward to sharing my ideas with you on this and future teleclasses. Get on the teleclass notification list here.
Did you miss the "Ask Bob" call I did in November?
You can purchase the MP3 audio and a PDF worksheet that includes a list of web sites mentioned during the call and space to take notes as you listen to the audio recording. Get details and see the 10 questions I answered that night on this page.
Check out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
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