Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
January 13, 2009
What Is Your Purpose With Music (and Life)?
My pal David Feder, a Florida-based guitarist known for his "Hillbilly Flamenco" style, wrote this in an email to fans a few months back:
"Because of the ego's trappings, it is often hard to distinguish our personal desires from true good ...Awesome words of wisdom!
"Sometimes I think I should be working for more global, bigger concerns: Cancer society, AIDS research, world hunger, peace, animal rights, etc. And I do often participate in those.
"And sometimes I think that time used supporting the arts in my little corner of the planet may not be the best way to give.
"Then I think about what my natural talents actually are and start seeing clearly again. I do believe that a big part of my purpose here truly is to help the present and the future by bringing art and music into the lives of people, or even one person.
"And maybe this is a slower route, not so grand and noble and earth shaping. But sharing artistic experience and exposure to the arts will build a healthier minded, more compassionate, more tolerant, less ethnocentric future society, right? And maybe that will make it a little easier for the big Earth shapers to have their effect realized.
"One of the most difficult problems in human experience is learning how to see things from other people's point of view, instead of thinking only of and for oneself.
"Many very smart people don't do this very well. But adding this ability to the working mind is like adding tin to copper. The result is bronze, which is so much harder that it seems like a different metal."
Yes, I believe everyone has within them a calling -- a talent, a skill, an ability, or an instinct that is meant to serve others.
Some people live their mission as musicians, authors, artists, and actors. Others reveal their calling by being teachers, scientists, administrators, or chefs.
In the ongoing pursuit for "more," it's easy to beat yourself up for not doing more for global causes like David mentioned: hunger, world peace, disease, poverty, the environment.
But it's important to realize that everyone serves humanity in different ways. Some on a worldwide scale; some just in their immediate communities. Some for massive goals to erase suffering in the world; others to simply bring a little light to a small group of fans.
Perhaps your gift is fun party music that brings euphoria to people who experience it for a few hours. That's serving your mission.
Or maybe you create music that helps stressed-out adults relax and renew. That's a valuable contribution as well.
So is punk rock, blues, rockabilly, techno, film scores, and more.
What's your gift? How do you use it to serve others -- on whatever level that may be?
Focus on that. Then let all your marketing goals and action steps flow from that mission.
Do that and you just might find your music and life filled with greater purpose and accomplishment.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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