Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

February 18, 2009

The Facebook Terms of Service Uproar

It's been the talk of the social web in recent weeks. If you haven't heard, Facebook recently updated its Terms of Use. Many bloggers who paid attention to the details were outraged. One of the more popular posts on the topic (Facebook's New Terms Of Service: "We Can Do Anything We Want With Your Content. Forever") has been viewed more than 550,000 times.

But just today, Facebook CEO Mark Zuckerberg posted the following message, which demonstrates a smart move for the growing company -- and the power of citizen voices in corporate policy:

A couple of weeks ago, we revised our terms of use hoping to clarify some parts for our users. Over the past couple of days, we received a lot of questions and comments about the changes and what they mean for people and their information. Based on this feedback, we have decided to return to our previous terms of use while we resolve the issues that people have raised.

Many of us at Facebook spent most of today discussing how best to move forward. One approach would have been to quickly amend the new terms with new language to clarify our positions further. Another approach was simply to revert to our old terms while we begin working on our next version. As we thought through this, we reached out to respected organizations to get their input.

Going forward, we've decided to take a new approach towards developing our terms. We concluded that returning to our previous terms was the right thing for now. As I said yesterday, we think that a lot of the language in our terms is overly formal and protective so we don't plan to leave it there for long.

More than 175 million people use Facebook. If it were a country, it would be the sixth most populated country in the world. Our terms aren't just a document that protect our rights; it's the governing document for how the service is used by everyone across the world. Given its importance, we need to make sure the terms reflect the principles and values of the people using the service.

Our next version will be a substantial revision from where we are now. It will reflect the principles I described yesterday around how people share and control their information, and it will be written clearly in language everyone can understand. Since this will be the governing document that we'll all live by, Facebook users will have a lot of input in crafting these terms.

You have my commitment that we'll do all of these things, but in order to do them right it will take a little bit of time. We expect to complete this in the next few weeks. In the meantime, we've changed the terms back to what existed before the February 4th change, which was what most people asked us for and was the recommendation of the outside experts we consulted.

If you'd like to get involved in crafting our new terms, you can start posting your questions, comments and requests in the group we've created -- Facebook Bill of Rights and Responsibilities. I'm looking forward to reading your input.

Congrats to Zuckerberg for his honesty and for responding to the people who have made Facebook the success it is. And a big Thank You to the bloggers and Facebook users who rattled the cages enough to get the attention of those in charge.


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posted by Bob Baker @ 9:39 AM   2 comments


At Feb 18, 2009, 10:08:00 AM, Anonymous Anonymous said...

I've seen this whole uproar as a bit of a "ho hum" from the start, perhaps because I know there are thousands of end user license agrements and terms of service agreements that Web consumers click blindly every single day, and these can cause them far more headache.

The Internet never has been, and never will be a private place. Everyone who participates in the conversation that's already happening on line - this blog is a good example - needs to do so with the understanding that they are leaving bits and pieces of content behind and they do not have control over what's done with it.

If I decide after I press the "publish" button that I didn't really want to say all of this, what do I do? I could write to you and ask that you take it down - but you don't have to. And even if you did, 100 other people could have read it, and there's no guarantee that someone hasn't cut and pasted my words and sent them to someone else. Or taken a screen shot of the page.

Web 2.0 is a wonderful tool, with a double edged sword. We must use it mindfully, no matter what the TOS says.

At Feb 18, 2009, 10:18:00 AM, Blogger Lee Mueller said...

I think Chuck D. and Flavor Flav once said "Fight the Power". I guess if enough people do - stuff really happens. I think it's called, Change. It's not just a "concept" anymore.


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