Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
March 13, 2009
9 Fan-Funding & Donation Sites to Raise Money for Your Next Music Project
Do what a growing number of smart artists have done in recent years: ask your fans to contribute!
The band Marillion reportedly raised $725,000 by pre-selling its Anoraknophobia double-CD album before it was ever recorded. Jill Sobule raised more than $80,000 from about 500 fans to record her California Years album, due out in 2009.
But even lesser known artists have had success with this fan-funded business model. Take a look at what these indie acts have done to involve their fans in music fundraising:
Great, your sold on the concept. Now how do you set up a system to collect funds from your fans?
Well, a number of new sites have sprung up to provide this service to musicians. The most prominent ones are:
Each of the sites above have different structures and fees, so look over the details closely before committing to using any of them.
But you don't have to use a music-specific site to do this. Here are four more easy ways to ask your fans to support you financially:
PayPal Buttons for donations
Amazon Simple Pay Donations
You don't have to wait until you have a big music project to ask your fans for help. Just put a donation or "tip jar" button or widget on a page where you offer free downloads.
For instance, here's the request on Kristin Hersh's download page:
"The music here is yours to download. Please consider making a one-time contribution using the form below (not tax deductable)."
Bottom line: Don't become a "I don't have the money now" victim. Ask the people who can really help you the most: your fans!
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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