Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
April 21, 2009
The Key to Creative Success & Fulfillment
But I've discovered a surprising thing about them: These words are often misunderstood by many people.
Here they are: "serve others."
And here's an example of I how used them in a recent ezine:
"There's no better way to create your own prosperity than to engage yourself in something you are passionate about -- and that serves others in the process."
Sounds simple enough. But the disconnect comes when people think about "service" in one of two ways:
1) They think that being of service to others only takes place when you are raising money for charity or working in a soup kitchen. Wrong. Doing charity work is certainly admirable and is one great example of serving. But it's only one aspect of a much larger picture.
2) Another misguided notion is that "serving others" means you are subservient -- meaning you have to be submissive, compliant and obedient to authority. Nope. Actually, quite the opposite is true. Being of service to others is often one of the most self-empowering things you can do.
The kind of service I talk about takes place when you focus on the benefit that your talents deliver to people who are attracted to it. It takes center stage when you are driven more by the need to make people feel good via your music and creativity than you are to gain fame and fortune.
Having this attitude turns marketing into a completely new endeavor. It's not just about you and your needs. It becomes more about your audience and how you can spread your feel-good vibe to more and more people.
Dexter Bryant Jr. gets this. Here's part of an email he sent me last week:
I couldn't agree with you more, Bob!
The first time I read a Jay Conrad Levinson's Guerrilla Marketing book (about 10 months ago) my eyes were opened to new possibilities. My research since then, including reading your excellent Guerrilla Music Marketing Handbook, teaches me time and time again the value of engaging oneself with one's passions while also serving others.
It is the best life mantra I could ever want. I can't think of a better way to live a happy and fulfilling life than this. The gratification received from serving others is an unbelievable feeling in and of itself, but to be able to do that while pursuing your passions is amazing.
The connection between these two things for me is the ingredient to happiness in life. I have always been the type of person who was unwilling to accept an average 9-to-5 life doing work I wasn't interested in.
Discovering guerrilla marketing has truly changed my life. I never have to worry about a 9-to-5 or about retirement because I'll never tire of helping others and engaging my deepest passions.
A big thanks to Dexter for reminding us all of the keys to success and fulfillment!
If you don't own it yet, check out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- Radio & Podcast Interview Tips for Musicians
- Want to See Your Name in My Next Book?
- Criticism & Bad Reviews: How to Deal With Rejectio...
- New Survey Reveals Most Working Musicians Not Adve...
- 9 Fan-Funding & Donation Sites to Raise Money for ...
- Now Live: Twitter Music Promotion & Marketing Guid...
- Free Music Promotion Resource Launches March 4 at ...
- Social Networking & the TGIF Word Play Challenge
- How Is the Economy Affecting Your Music Career?
- Music Web Site Design Tips & Re-Branding Yourself
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker