Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

September 21, 2009

Is Your Music 'Findable' Online?

Last week I read through Mark Penn's book, Microtrends: The Small Forces Behind Tomorrow's Big Changes. It's a fascinating read based on some in-depth research, but one microtrend in particular caught my eye ...
It's a category of consumer that Penn refers to as "New Info Shoppers."

From the book:

"A whopping 92% of respondents said they had more confidence in information they seek out online than anything coming from a salesclerk or other source. They believe the information they find, not the information that is spoon-fed to them ..."

Consider that again: Smart consumers these days trust what they find -- or discover -- on their own first and foremost!

Another passage from Microtrends:

"An astonishing 70% of Americans now say they consult product reviews or consumer ratings before they make their buying decisions."

Admit it, you often do this yourself before spending money on a product or service. Which begs the question ...

How 'Findable' Are You Online?

When someone searches for your band name, your song or album titles, or your genre ... what do they discover?

Here are just some of the ways savvy customers find the info they're looking for today:
Finally, what steps can you take today to improve the odds that you'll be found and revealed in a positive light via the online avenues listed above?

Your mission: Go forth and make yourself and your music findable!


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posted by Unknown @ 9:03 AM   4 comments


At Sep 22, 2009, 6:21:00 AM, Blogger Renagade said...

I just have 'discovered' your website ...loving it! Look forward to finding out more!

At Sep 22, 2009, 12:40:00 PM, Anonymous David Appelman said...

So many up and coming artists that most of them get lost in the crowd...err binary.

At Sep 24, 2009, 1:40:00 PM, Anonymous Bart Tomlin said...

A tangent to your subject, but probably of interest to any musician trying to promote themselves is the dotmusic campain. The Idea is to create a domain name extension (like .com, .org, .edu, etc.) that makes music, artists label and other music related entities more easily searchable on the web. Check it out. Sign the petition.

At Oct 19, 2009, 8:47:00 AM, Anonymous Dan Foley said...

Now that Google has indexed over a trillion webpages, it's harder than ever to find good content by accident... To help with this, there are some tips on SEO for musicians over at Linkdisco. Simply being aware that you need to have a website isn't enough - structure and strategy are becoming more important...


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