Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
October 27, 2009
John Mayer, Augmented Reality, Music & You
Here's the most basic way to describe it: Augmented Reality (AR) involves the combination of real-world, real-time activity with computer-generated elements. It's the merging of the real and virtual worlds.
If you watch pro football on TV, you are probably familiar with the yellow first down line that appears across the playing field on your screen. The field and the players are real. The yellow line is artificially created to "augment" your perception of what is happening during the game.
John Mayer made news last week when he released the first AR music video. If you think this is like those JibJab or dancing elves videos where you insert your face into a motion picture, think again. With those, you take a still picture of yourself that was taken in the past and insert it into a video that can be shared with others.
That can be a lot of fun, but Augmented Reality takes it a step further by inserting people into videos in real time using only a webcam and a simple physical "marker."
Here are the instructions from Mayer's web site:
- To view this augmented reality, you must have the special Battle Studies icon. You can print this PDF (or open it on your mobile device).
- Turn on your computer's sound and webcam and turn off any pop-up blockers.
- Wait for the flash player to load (if prompted, authorize access to your webcam).
- Make sure the icon on your screen and the image you are holding are completely lined up (and don't move the icon until you see John).
- Enjoy the experience of augmented reality!
Honestly, I'm not sure yet how you go about creating an AR video on an indie budget, or even who offers this service yet. But I wanted to at least bring this technology to your attention.
Here are a few other articles on the topic:
John Mayer’s Augmented Reality Video Puts Fans in Picture
Lost Valentinos Augmented Reality Music Video
How Augmented Reality Works
Wikipedia's Augmented reality page
Augmented reality's time is coming thanks to smarter smartphones
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Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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