Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
October 19, 2009
The Mike Doughty Guide to Interactive Live Shows
Doughty was the creative force behind the band Soul Coughing (signed to Warner Bros) in the 1990s. In 2004, he became a touring solo act and soon started releasing albums on Dave Matthews' ATO label.
We've become big fans of his gravelly, low-pitched, half-sung, half-spoken vocal style -- therefore, the mellow Sunday night plans quickly went out the window. And I'm glad they did.
It was an intimate show with perhaps a couple hundred people comfortably squeezed into the Duck Room basement bar. Doughty and his long-time touring partner Andrew Livingston put on a good, stripped-down show.
But here's the thing I really thought was cool -- something I've never seen a performing musician do before ...
Mike Doughty is a smart guy with quick wit who knows how to banter with a crowd. But instead of simply winging it or relying on well-worn stories, he asks for questions from the audience.
But most of these questions aren't shouted out. He asks people to write them down on slips of paper he provides and to throw them into a jar on the stage. Every two or three songs, Doughty and Livingston take turns reading a short stack of questions and answering them rapid fire.
The Q&A segments were very insighful and entertaining -- and made for a lot of funny moments. What a great way to personalize each live show (and he has a lot of them on this current tour with nearly one every night in a different city).
Dozens of questions were read and answered last night. How to you think the fans who submitted them felt about playing a small part in the show? You can bet they told their friends about it and are now more likely to spread Doughty's music to even more people.
Another smart thing he does is record each live show and make it available that night on CDs for anyone who wants to go home with it.
That's how you involve your fans and make music personal -- as it should be!
How to Tap Into NACA and the Lucrative College Music Market
A veteran booking agent reveals ... Why settle for low-paying club gigs, when you could be making $5,000 ... $10,000 ... even $50,000 or more playing the college music circuit?
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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